Competitive Landscape
Key Players Lead through Strong Portfolios and Distribution
Men's grooming in Canada is moderately concentrated with leading companies maintaining significant shares, although there is a slight trend towards fragmentation as smaller players gradually increase presence. Procter & Gamble Inc holds the largest share at 26%, reflecting a gradual decline from previous years.
Growth Opportunities Arise From Innovation, Multifunctionality and Omnichannel Expansion
The current competitive dynamics reveal opportunities for businesses to capitalise on evolving consumer preferences towards multifunctional, science-backed, and lifestyle-aligned men’s grooming products. The widespread availability of leading brands in both retail and e-commerce channels highlights the importance of omnichannel strategies.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Canada - Category analysis
Key Data Insights
Men's Grooming Summary
Growth Driven by Premium Demand and Population Increase Supports Category Expansion
Premium Skin Care Leads Growth as Men's Grooming Diversifies across Segments
Sisley and Shiseido Respond to Longevity and Lifestyle Trends with New Innovation
Continued Growth Is Expected in Premium and Mass Men’S Grooming
Brands Capitalise on Multifunctionality and Sustainability to Engage Consumers
Retailers Adapt Omnichannel Strategies as E-Commerce Grows
Key Players Lead through Strong Portfolios and Distribution
Growth Opportunities Arise From Innovation, Multifunctionality and Omnichannel Expansion
Pharmacies and Hypermarkets Maintain Dominance While E-Commerce Accelerates Growth
E-Commerce Growth Reshapes Purchasing Behaviours with Convenience and Variety
Beauty and Personal Care in Canada - Industry Overview
2025 Developments
Key Data Insights
Clean and Lifestyle Driven Choices Shape Beauty Demand
Premium and Mass Balance as Consumers Prioritise Value and Quality
Dove's Intensive Repair Collection Exemplifies Longevity Trend Impact
Mass Scale and Fragrance Momentum Lead Beauty and Personal Care Growth
Amazon and Sephora Lead Omnichannel Shift in Beauty and Personal Care
Clean Beauty and Mindful Spending Redefine Consumer Preferences and Product Innovation
L’Oréal and Procter & Gamble Hold Leadership through Broad Portfolios and Strategic Positioning
Kenvue Deal Unlikely to Disrupt Beauty and Personal Care Dynamics
Mass Brands Differentiate through Affordability and Science-Led Claims
Pharmacies and E-Commerce Lead Retail Sales as Consumer Preferences Evolve
Continued Growth of Retail E-Commerce Directs Distribution and Consumer Engagement
Subscription Models and Direct-To-Consumer Brands Gain Momentum in Online Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!