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Country Report

Men's Grooming in

Men's Grooming in Canada

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Men groom less due to home seclusion during 2020

Men’s grooming saw a decrease in retail value sales in 2020 due to men’s shaving, which is the largest category, declining driven by a fall in sales of razors and blades. As a result of the pandemic, many Canadian men spent more time at home because of work-from-home and reductions in out-of-home social activities thus shaving less, with the pre-pandemic popularity of beards combined with the acceptability of “scruff” in the workplace exacerbating the reduction in demand for systems, blades, and disposables.

Men’s shaving sees increased competition in 2020

Men’s shaving saw competition increase during 2020 as Harry’s razors, blade refills, as well as pre-shave and post-shave products launched in-store and online at Canada’s Walmart stores. This increases competition for established brands such as Gillette which has launched its SkinGuard razor for sensitive skin as well as Bic which focuses on the disposable razors segment.

Gillette remains a cut above the rest in 2020, while premium brands craft personal care product portfolios for men

Men’s grooming was led by Procter & Gamble Inc in value terms in 2020, which distributes products chiefly through drugstores/parapharmacies, mass merchandisers and supermarkets. Procter & Gamble remained the clear leader thanks to the overwhelming strength of its Gillette brand in men’s shaving.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Canada?
What are the major brands in Canada?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men groom less due to home seclusion during 2020

Men’s shaving sees increased competition in 2020

Gillette remains a cut above the rest in 2020, while premium brands craft personal care product portfolios for men

RECOVERY AND OPPORTUNITIES

Skin care set to boost men’s grooming while men’s shaving likely to drag category down over the forecast period

Premium hair care expected to grow over the forecast period

E-commerce likely to increase its value share during the forecast period

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Men groom less due to home seclusion during 2020

Men’s shaving sees increased competition in 2020

Gillette remains a cut above the rest in 2020, while premium brands craft personal care product portfolios for men

Samples

Overview

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Table of Contents

Men's Grooming in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men groom less due to home seclusion during 2020

Men’s shaving sees increased competition in 2020

Gillette remains a cut above the rest in 2020, while premium brands craft personal care product portfolios for men

RECOVERY AND OPPORTUNITIES

Skin care set to boost men’s grooming while men’s shaving likely to drag category down over the forecast period

Premium hair care expected to grow over the forecast period

E-commerce likely to increase its value share during the forecast period

CATEGORY DATA

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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