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Men’s grooming offers significant growth potential in Canada as many brand manufacturers are becoming more active in this category, both in terms of new product development and marketing. While men’s shaving is relatively mature and stable, other categories offer stronger opportunities for growth.
Growing consumer interest in men’s skin care
Men’s skin care sales are being driven by both a growing interest in appearance and rising product awareness thanks to promotional and marketing activities from the major players. The category has been witnessing strong sales of both basic facial cleansers and moisturisers to more functional skin care products such as anti-agers.
Men’s shaving remains stable
Men’s shaving is a mature category in Canada which has faced some headwinds in recent years. Men's razors and blades, in particular, has been pressured in volume terms by the rising popularity of beards as well as traditional wet shaving.
Large multinationals dominate men’s grooming
Men’s grooming in Canada in 2017 continued to be led by large multinational companies such as Procter & Gamble and Unilever, which distribute their products mainly through drugstores and mass merchandisers. Procter & Gamble remained the clear category leader thanks to the strength of its Gillette brand in men’s shaving.
More luxury players eye up men’s grooming
Mass brands from large companies continued to lead sales in 2017 due to their affordability and widespread availability in various retail channels. Even though the majority of men still have low budgets for personal care products, an increasing number are seeking to pamper themselves and look their best through a good grooming regime.
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Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in Canada market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Men's Grooming in Canada?
What are the major brands in Canada?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
Table 1 Sales of Men’s Grooming by Category: Value 2012-2017 Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017 Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017 Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017 Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017 Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017 Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017 Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022 Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care registers a stronger performance in 2017
Niche brands attract mainstream attention
Acquisitions redefine the competitive landscape
New product launches in colour cosmetics highlight influencer marketing
Beauty and personal care expected to record steady growth over the forecast period
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017 Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017 Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017 Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017 Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017 Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017 Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017 Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022 Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.