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Men's Grooming in Canada
April 2021
2020 IMPACT
Men groom less due to home seclusion during 2020
Men’s grooming saw a decrease in retail value sales in 2020 due to men’s shaving, which is the largest category, declining driven by a fall in sales of razors and blades. As a result of the pandemic, many Canadian men spent more time at home because of work-from-home and reductions in out-of-home social activities thus shaving less, with the pre-pandemic popularity of beards combined with the acceptability of “scruff” in the workplace exacerbating the reduction in demand for systems, blades, and disposables.
Men’s shaving sees increased competition in 2020
Men’s shaving saw competition increase during 2020 as Harry’s razors, blade refills, as well as pre-shave and post-shave products launched in-store and online at Canada’s Walmart stores. This increases competition for established brands such as Gillette which has launched its SkinGuard razor for sensitive skin as well as Bic which focuses on the disposable razors segment.
Gillette remains a cut above the rest in 2020, while premium brands craft personal care product portfolios for men
Men’s grooming was led by Procter & Gamble Inc in value terms in 2020, which distributes products chiefly through drugstores/parapharmacies, mass merchandisers and supermarkets. Procter & Gamble remained the clear leader thanks to the overwhelming strength of its Gillette brand in men’s shaving.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Canada report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Men's Grooming in Canada?
Which are the leading brands in Canada?
How are products distributed in Canada?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Men's Grooming in Canada - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Men groom less due to home seclusion during 2020
Men’s shaving sees increased competition in 2020
Gillette remains a cut above the rest in 2020, while premium brands craft personal care product portfolios for men
RECOVERY AND OPPORTUNITIES
Skin care set to boost men’s grooming while men’s shaving likely to drag category down over the forecast period
Premium hair care expected to grow over the forecast period
E-commerce likely to increase its value share during the forecast period
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2015-2020Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Beauty and Personal Care in Canada - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Men's Grooming
Men's Post-Shave
Men's Pre-Shave
Men's Razors and Blades
Premium Men's Bath and Shower
Mass Men's Bath and Shower
Premium Men's Deodorants
Mass Men's Deodorants
Premium Men's Hair Care
Mass Men's Hair Care
Premium Men's Skin Care
Mass Men's Skin Care
Premium Men's Fragrances
Mass Men's Fragrances
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Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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