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Country Report

Men's Grooming in

Men's Grooming in Canada

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Men’s grooming offers significant growth potential

Men’s grooming offers significant growth potential in Canada as many brand manufacturers are becoming more active in this category, both in terms of new product development and marketing. While men’s shaving is relatively mature and stable, other categories offer stronger opportunities for growth.

Growing consumer interest in men’s skin care

Men’s skin care sales are being driven by both a growing interest in appearance and rising product awareness thanks to promotional and marketing activities from the major players. The category has been witnessing strong sales of both basic facial cleansers and moisturisers to more functional skin care products such as anti-agers.

Men’s shaving remains stable

Men’s shaving is a mature category in Canada which has faced some headwinds in recent years. Men's razors and blades, in particular, has been pressured in volume terms by the rising popularity of beards as well as traditional wet shaving.

COMPETITIVE LANDSCAPE

Large multinationals dominate men’s grooming

Men’s grooming in Canada in 2017 continued to be led by large multinational companies such as Procter & Gamble and Unilever, which distribute their products mainly through drugstores and mass merchandisers. Procter & Gamble remained the clear category leader thanks to the strength of its Gillette brand in men’s shaving.

More luxury players eye up men’s grooming

Mass brands from large companies continued to lead sales in 2017 due to their affordability and widespread availability in various retail channels. Even though the majority of men still have low budgets for personal care products, an increasing number are seeking to pamper themselves and look their best through a good grooming regime.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Canada?
What are the major brands in Canada?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Canada - Category analysis

HEADLINES

PROSPECTS

Men’s grooming offers significant growth potential

Growing consumer interest in men’s skin care

Men’s shaving remains stable

COMPETITIVE LANDSCAPE

Large multinationals dominate men’s grooming

More luxury players eye up men’s grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Men’s grooming offers significant growth potential

Growing consumer interest in men’s skin care

Men’s shaving remains stable

COMPETITIVE LANDSCAPE

Large multinationals dominate men’s grooming

More luxury players eye up men’s grooming

Samples

Overview

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Table of Contents

Men's Grooming in Canada - Category analysis

HEADLINES

PROSPECTS

Men’s grooming offers significant growth potential

Growing consumer interest in men’s skin care

Men’s shaving remains stable

COMPETITIVE LANDSCAPE

Large multinationals dominate men’s grooming

More luxury players eye up men’s grooming

CATEGORY DATA

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

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