Men’s grooming suffered from the 2020 pandemic lockdowns, with steep current value and volume decline, as with men spending significant amounts of time at home, they shaved less etc. In 2021, with society opening up, the picture was still quite bleak.
Distribuidora Corripio, distributor for Procter & Gamble, continued to lead in men’s grooming in 2021, though it lost value share and its nearest competitor direct seller Grupo Transbel was the strongest performer in 2021, as it was able to resume full activities again after the 2020 lockdowns. Distribuidora Corripio’s razors and blades brand, Gillette, suffered from the growing fashion for beards.
As well as a growing trend for beards, men are increasingly buying electric shavers and this is dampening sales and of razors and blades. This has been ongoing over the review period and while was a slight increase in volume sale in 2021, this was after a steep decline in volume sales in 202o.
Men’s grooming will register muted constant value growth and will see a slowing of volume growth over the course of the forecast period. This slowdown can be attributed to a number of factors, such as increasing maturity and also rising inflation, as global factors such as rising energy costs feed into price rises.
Lifestyle changes in the Dominican Republic are set to lead to the further erosion of the social stigmas which have prevented many men from using beauty-specific products, in particular skin care, which still accounts for low value sales. It is expected that when younger generations grow up, volume sales will naturally increase.
Beards are becoming more popular and increasingly consumers will look for beard styling products that for instance give beards a softer and fuller appearance. Another product that is gaining traction, though from a very small base, is moisturisers and in particular hybrid, multi-functional products such as moisturisers with sun protection factor, as men like to have a quick and easy beauty routine.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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