Executive Summary

Jun 2019
PROSPECTS
Demand for men’s grooming and beauty picking up speed

Increasingly, appearance is becoming a very important aspect for men in Dominican society, especially in terms of hair and grooming. Men are beginning to visit barber shops and other outlets with more frequency for haircuts, grooming and styling of facial hair, as well as nail care.

Consumers trading up in razors and blades

Razors and blades continues to perform well, attributed largely to steady demand for these products as men seek quality products to care for their facial hair and overall appearance. As economic conditions continue to improve in the country and consumers enjoy increasing discretionary income, many male consumers are trading up to more expensive brands and blades (eg Gillette or Schick), as opposed to less expensive disposable razors (eg Bic).

More innovation could further drive sales

Over the forecast period, men’s grooming is poised to see modest annual growth, especially in deodorants which represents a more mature area of this category. However, more innovation could tap into the growth potential and boost sales further in men’s grooming.

COMPETITIVE LANDSCAPE
Distribuidora Corripio retains its lead in 2018

In 2018, Distribuidora Corripio led men’s grooming. The company’s lead in the category is spearheaded by the Gillette brand, which is present throughout a number of subcategories, including razors and blades, deodorants, and other pre-shave and post-shave products.

Private label sees additional growth over review period

Over the review period, growth in sales of private label continued to increase in certain subcategories of men’s grooming. For example, private label is gradually carving out a small presence in men’s razors and blades (ie disposable razors), along with men’s pre-shave items (eg the TopCare brand carried by Centro Cuesta Nacional (CCN)).

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Men's Grooming in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Demand for men’s grooming and beauty picking up speed
Consumers trading up in razors and blades
More innovation could further drive sales

COMPETITIVE LANDSCAPE

Distribuidora Corripio retains its lead in 2018
Private label sees additional growth over review period

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

BPC sees further growth thanks to solid economic performance
Demand for premium beauty and personal care on the rise
Competitive retail landscape remains largely unchanged over review period
New product launches reflect natural trend and premiumisation in BPC
BPC growth to remain positive over forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources