Development in terms of the sustainability of men’s grooming products has been highlighted as a key focus for brands over the coming years. This focus has been driven by the consumer, with men becoming more conscious of the impacts their consumption can have on the planet, specifically regarding climate change.
While masculinity is important to male consumers in categories such as men’s shaving and skin care, in other categories it is less important. As the cost-of-living crisis in the UK continues, categories such as bath and shower and hair care will be threatened by cheaper unisex/gender-neutral alternatives that can cater to the needs of multiple members of a household.
While other categories are set to grow, men’s shaving is expected to continue to see a volume decline in the forecast period. The popularity of beards and stubble is set to continue, and moustaches are also becoming a popular alternative, with 60% of men in the UK preferring to have some form of facial hair, as opposed to being clean-shaven (Euromonitor International’s Voice of the Consumer survey 2022).
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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