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Country Report

Men's Grooming in

Men's Grooming in Peru

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for specialised products drives sales

Men’ grooming continued to grow in 2017 as Peruvian men were looking for specialised products and were reluctant to use family products or those intended for women; however, low economic growth resulted in fewer new consumers trying specific products for men. Also, during 2017, the average unit price rise was below the inflation rate, as part of an attempt to attract more customers.

Premiumisation stops within men’s grooming

Premium products are a niche area in the country and tend to only target upper-income consumers because of their high unit prices. Such products are mainly available through department stores and normally target experienced consumers.

Skin care will recover after a setback

Skin care experienced a setback from 2015 through 2017, mainly caused by economic conditions that have negatively affected purchasing capacity. Consumers have managed to use lower amounts of product or purchase different, cheaper brands.

COMPETITIVE LANDSCAPE

Growth in hair care is driven by advertising and discounts

Men’s bath and shower is set to record the best performance amongst the main categories over the forecast period, since consumers will continue migrating from family and women’s products to male-specific alternatives, driven by innovations and advertising that communicates specific benefits. Also, it is important to consider that men’s bath and shower still had very limited penetration in 2017, leaving plenty of room to grow.

International companies focus on offering a complete portfolio of products

In 2017 international brands continued to lead men’s grooming, with the multinationals Procter & Gamble Perú, Unilever Andina Perú and Schick & Energizer Perú having a strong presence within men’s shaving products, deodorants and hair care. These companies have powerful brands in their portfolios, together with a long-standing presence in Peru.

Unit price remains steady

Major brands chose not to increase their unit prices during 2017, in the hope of retaining customers since they recognise that some men could eventually switch back to non-specialised products due to budgetary constraints. Also, constant promotions have helped to avoid average price increases, and they have become common in men’s deodorants and men’s hair care in alliance with some supermarkets and hypermarkets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Peru?
What are the major brands in Peru?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Peru - Category analysis

HEADLINES

PROSPECTS

Demand for specialised products drives sales

Premiumisation stops within men’s grooming

Skin care will recover after a setback

COMPETITIVE LANDSCAPE

Growth in hair care is driven by advertising and discounts

International companies focus on offering a complete portfolio of products

Unit price remains steady

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for specialised products drives sales

Premiumisation stops within men’s grooming

Skin care will recover after a setback

COMPETITIVE LANDSCAPE

Growth in hair care is driven by advertising and discounts

International companies focus on offering a complete portfolio of products

Unit price remains steady

Samples

Overview

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Table of Contents

Men's Grooming in Peru - Category analysis

HEADLINES

PROSPECTS

Demand for specialised products drives sales

Premiumisation stops within men’s grooming

Skin care will recover after a setback

COMPETITIVE LANDSCAPE

Growth in hair care is driven by advertising and discounts

International companies focus on offering a complete portfolio of products

Unit price remains steady

CATEGORY DATA

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

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