As generational changes occur and younger generations establish themselves as the predominant ones, growth of men’s grooming is set to gather momentum. This is because younger generations of men feel more comfortable investing time and resources in their personal grooming.
The number of men who invest in skin care is expected to increase over the forecast period, which is likely to be mainly driven by brands that are launching and promoting products that are perceived as masculine. These brands will likely need to emphasise terms such as strength, sex appeal or masculinity to win over those who consider the use of skin care products to be effeminate.
Direct selling companies, particularly Corporación Belcorp and Unique-Yanbal Group led men’s grooming in 2022, followed some distance behind by multinationals such as Procter & Gamble and Unilever. While categories such as men’s toiletries or men’s deodorants continue to gain relevance in the product preferences among men, these retail brands will also increase their importance in men’s grooming over the forecast period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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