Competitive Landscape
Newsan's Acquisition of Procter & Gamble Strengthens Leadership Amid Market Shifts
Men’s grooming in Argentina remains moderately concentrated, with a few key players holding significant shares while numerous smaller manufacturers compete for market presence. In 2025, Newsan SA maintained its position as the leading company with a retail value share of 21%, following its acquisition of Procter & Gamble’s local operations, including the San Luis plant.
Cdimex Capitalises on Arabic Fragrance Surge
Emerging companies are reshaping the competitive landscape by leveraging niche offerings and cultural trends, notably in men's fragrances. Cdimex, a local player, has rapidly ascended to 11th place in 2025 from 23rd in 2023, driven by the growing popularity of Arabic fragrances in Argentina.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Argentina - Category analysis
Key Data Insights
Argentine Consumers Boost Men’S Grooming with Rising Affordability and Usage
Argentine Consumers Boost Men’S Grooming with Rising Affordability and Usage
Men’S Fragrances Lead with Arabic-Inspired Trend
Local Players Leverage Influencer Campaigns to Capture Youth
Rising Purchasing Power Expected to Drive Sustained Growth through 2030
Social Media Influence and Import Barrier Removal Set to Fuel Rapid Expansion
Market Entry Shifts and Distribution Realignments to Reshape Opportunities
Newsan's Acquisition of Procter & Gamble Strengthens Leadership Amid Market Shifts
Cdimex Capitalises on Arabic Fragrance Surge
Health and Beauty Specialists Lead Distribution While E-Commerce Posts Fastest Growth
Beauty and Personal Care in Argentina - Industry Overview
Price Sensitivity and Innovation Define the Recovery Phase
Key Data Insights
Price Sensitivity and Innovation Define the Recovery Phase
Multifunctional Products Gain Momentum
Sustainability Drives Beauty Innovation
Consumers Cautiously Return to Beauty Purchases Amid Economic Recovery
Fragrances Expected to Dominate through 2030
Asian and Arabic Brand Trends Set to Reshape Retail Channels and Consumer Engagement
Natura Argentina and Unilever Solidify Leadership Amid Shifting Competitive Dynamics
Health and Beauty Specialists Lead Distribution While E-Commerce Gains Momentum
Mergers and Evolving Retail Formats Reshape Distribution Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!