Direct selling companies have been gradually increasing the variety of men's grooming products on offer, although their contribution to total sales remains relatively small. Industry sources suggest that many direct selling companies will continue to expand their product portfolios to boost men's grooming sales.
Although Procter & Gamble led men's grooming overall in Argentina in 2022, the company lost significant value share during the review period, and this trend is expected to continue in the short term. The company primarily focuses on men's shaving products; however, the growth of men's grooming will be driven by fragrances and deodorants – product areas in which Procter & Gamble has little or no presence (fragrances) or limited options (Gillette and Old Spice in deodorants).
Thanks to an anticipated persistently challenging economic context in Argentina over the forecast period, products included in the national programme Precios Cuidados are expected to perform better than average. With price sensitivity likely to remain high, affordable brands in developed categories with high household penetration, such as deodorants, bath and shower products, and hair care, will gain ground in the short term.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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