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Country Report

Men's Grooming in

Men's Grooming in Argentina

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A category with few products and with low publicity

The men's grooming category is still underdeveloped in Argentina although it slowly beginning to grow in importance. The demand, and also the supply of products, continues to be limited to traditional categories such as men’s fragrances, men’s shaving, men’s deodorants and men’s hair care, while more modern and sophisticated categories such as men's skin care remain negligent.

Men's grooming contracts but several categories avoid the economic crisis

Although men's grooming registered a contraction in retail volume sales during 2017, there were several categories that registered a good performance. Premium men's fragrances was the most dynamic category in retail volume terms in 2017.

Men's skin care is a category with high potential but still insignificant

Men's skin care in Argentina is still negligible and there are few brands available, such as Nivea For Men from Beiersdorf (Argentina) SA in mass men's skin care and Men Expert from L'Oréal Argentina SA in premium men's skin care. Although in the review period there was a strong expansion in men's skin care sales, the category, in volume and value terms, is still extremely small.

COMPETITIVE LANDSCAPE

Direct selling companies are not just for women

Men's grooming in Argentina is led by two multinationals, Procter & Gamble Interamericas Inc followed by Unilever de Argentina SA. The leadership of Procter & Gamble is explained by the company’s strong presence in men's shaving with its traditional Gillette brand, while Unilever stands out in men's toiletries with brands such as Axe and Rexona Men.

New products are focused on innovation

During 2017 there were important novelties in men's grooming. Unilever de Argentina SA, as usual, developed and launched new fragrances for its Axe deodorant.

The category has a promising future

Slowly Argentinians are becoming more concerned with their appearance and are demanding products especially designed for them. Over the forecast period, this trend will continue to expand, having a positive impact on sales of men's grooming.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Argentina?
What are the major brands in Argentina?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Argentina - Category analysis

HEADLINES

PROSPECTS

A category with few products and with low publicity

Men's grooming contracts but several categories avoid the economic crisis

Men's skin care is a category with high potential but still insignificant

COMPETITIVE LANDSCAPE

Direct selling companies are not just for women

New products are focused on innovation

The category has a promising future

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 5 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 7 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A category with few products and with low publicity

Men's grooming contracts but several categories avoid the economic crisis

Men's skin care is a category with high potential but still insignificant

COMPETITIVE LANDSCAPE

Direct selling companies are not just for women

New products are focused on innovation

The category has a promising future

Samples

Overview

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Table of Contents

Men's Grooming in Argentina - Category analysis

HEADLINES

PROSPECTS

A category with few products and with low publicity

Men's grooming contracts but several categories avoid the economic crisis

Men's skin care is a category with high potential but still insignificant

COMPETITIVE LANDSCAPE

Direct selling companies are not just for women

New products are focused on innovation

The category has a promising future

CATEGORY DATA

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

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