Men’s grooming in Vietnam has room to grow strongly in the forecast period, with current value increases expected across all categories as the impact of the pandemic disappears, and due to higher living standards as incomes rise. This will also be due to growing consumer awareness of personal grooming and expanding brand choice.
Men’s grooming is also expected to become more competitive in the forecast period. As the category is still considered underdeveloped, it retains high growth potential.
Offline retailers currently offer a very narrow choice of products specifically for men, even in supermarkets or beauty specialists. The majority of products in such outlets are facial cleansers, bath and shower products and deodorants.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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