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Country Report

Men's Grooming in

Men's Grooming in Vietnam

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Men’s grooming sees declines due to fewer grooming occasions and higher price-sensitivity

Men’s grooming saw a negative impact from the event of COVID-19 in 2020, due to lower levels of social interaction and activity, thus fewer grooming and dressing up occasions. In April and July 2020, the government in Vietnam decided to close most entertainment locations such as shopping malls, spas and bars, and requested people limit their public activities.

E-commerce and digital marketing lead the way in promotional developments

During the nationwide social distancing measure period, supermarkets, hypermarkets and convenience stores were still allowed to open. However, an increasing number of people living in big cities such as Hanoi and Ho Chi Minh still preferred to stay at home out of caution and turned to e-commerce channels due to the level of convenience it provided.

X-Men holds its lead place, thanks to being ahead of the digital marketing game

International Consumer Products Co Ltd maintained its lead in men’s grooming in 2020, thanks to its top X-Men brand. The player has a strong brand reputation, dynamic marketing and diversified products.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Vietnam?
What are the major brands in Vietnam?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men’s grooming sees declines due to fewer grooming occasions and higher price-sensitivity

E-commerce and digital marketing lead the way in promotional developments

X-Men holds its lead place, thanks to being ahead of the digital marketing game

RECOVERY AND OPPORTUNITIES

Bounceback expected in line with economic recovery and rising popularity of men’s grooming products

Developments in e-commerce and discount offers will also help boost sales over the forecast period

Perfumed deodorant continues to be a leading trend thanks to higher standards of male grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Men’s grooming sees declines due to fewer grooming occasions and higher price-sensitivity

E-commerce and digital marketing lead the way in promotional developments

X-Men holds its lead place, thanks to being ahead of the digital marketing game

Samples

Overview

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Table of Contents

Men's Grooming in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men’s grooming sees declines due to fewer grooming occasions and higher price-sensitivity

E-commerce and digital marketing lead the way in promotional developments

X-Men holds its lead place, thanks to being ahead of the digital marketing game

RECOVERY AND OPPORTUNITIES

Bounceback expected in line with economic recovery and rising popularity of men’s grooming products

Developments in e-commerce and discount offers will also help boost sales over the forecast period

Perfumed deodorant continues to be a leading trend thanks to higher standards of male grooming

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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