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Country Report

Men's Grooming in

Men's Grooming in Vietnam

18 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Key players focus on certain categories

As the demand for men’s grooming products grows, many key players are focusing on developing their own strengths in key categories to position themselves in consumers’ mind as well as increase their value share. Unilever Vietnam International Co Ltd, for example, through its Axe brand has focused on men’s deodorant sprays, offering several such products with different scents and functions.

Men’s deodorant sprays represent the new trend

Men’s deodorant sprays are considered new product developments customised for men’s grooming. Most men’s deodorants are of the spray type.

Safety is a key concern for men’s shaving

As there are numerous types of men’s razors and blades in Vietnam, it is harder to maintain consumer loyalty as several promotions and campaigns are offered throughout the year. Over the forecast period, men’s razors and blades are expected to be more advanced in functionality terms to address the key consumer concern, which is safety.

COMPETITIVE LANDSCAPE

Beiersdorf Vietnam Ltd Co leads men’s grooming in 2017

Beiersdorf Vietnam Ltd Co held the biggest share in men’s grooming in 2017. Besides its main product range of deodorants, its Nivea for Men brand was developed in men’s skin care, men’s bath and shower and men’s shampoo.

Gillette is still the most valuable brand in men’s grooming

In 2017, Gillette accounted for half of total value sales in men's razors and blades, offering several innovative products and supporting itself with communication campaigns. An innovative product in 2017 was the Gillette Mach3 Turbo, which had five blades and aloe vera lubrication, designed for sensitive skin; it reduces irritation and stays sharp when shaving.

Romano competes with X-Men to develop the hair-styling trend

2017 saw numerous new products launched and marketing campaigns developed to promote men’s hair styling. Romano is famous for its Restyleable Wax collection, which includes three products that allow the user to maintain their hairstyle, even after wearing a helmet.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Vietnam?
What are the major brands in Vietnam?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Vietnam - Category analysis

HEADLINES

PROSPECTS

Key players focus on certain categories

Men’s deodorant sprays represent the new trend

Safety is a key concern for men’s shaving

COMPETITIVE LANDSCAPE

Beiersdorf Vietnam Ltd Co leads men’s grooming in 2017

Gillette is still the most valuable brand in men’s grooming

Romano competes with X-Men to develop the hair-styling trend

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Key players focus on certain categories

Men’s deodorant sprays represent the new trend

Safety is a key concern for men’s shaving

COMPETITIVE LANDSCAPE

Beiersdorf Vietnam Ltd Co leads men’s grooming in 2017

Gillette is still the most valuable brand in men’s grooming

Romano competes with X-Men to develop the hair-styling trend

Samples

Overview

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Table of Contents

Men's Grooming in Vietnam - Category analysis

HEADLINES

PROSPECTS

Key players focus on certain categories

Men’s deodorant sprays represent the new trend

Safety is a key concern for men’s shaving

COMPETITIVE LANDSCAPE

Beiersdorf Vietnam Ltd Co leads men’s grooming in 2017

Gillette is still the most valuable brand in men’s grooming

Romano competes with X-Men to develop the hair-styling trend

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

SOURCES

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