Executive Summary

Jun 2019
PROSPECTS
Maturity slows the growth rate

Towards the end of review period, men’s grooming in Vietnam started to experience a slowdown in growth as the market became more mature. The key purchasers of men’s grooming in Vietnam are usually young people living in major cities across the country like Hanoi and Ho Chi Minh.

Men’s deodorants experiences the fastest value growth

Men’s deodorants recorded the strongest (double-digit) growth in sales value in 2018, whilst most categories started to experience slower growth compared to that seen over the review period. It is mainly because there was a merging between fragrance, deodorant and skin care recorded by the end of 2018.

Slower value growth anticipated over the forecast period

Over the forecast period, men’s grooming is predicted see slower value growth compared to that seen over the review period, mainly because the category has become so mature. However, the CAGR is still expected to be relatively strong along with continued improvement in the economy and higher needs of male consumers to improve their appearance as well as to show off their status in society.

COMPETITIVE LANDSCAPE
International Consumers Products continues to lead men’s grooming

In 2018, International Consumers Products continued to hold the leading value share within men’s grooming with its leading brand X-Men. X-Men has been in Vietnam for a long time and most Vietnamese consumers consider it a reliable brand.

International brands continue to dominate the landscape

Similar to other categories within beauty and personal care, international brands outperformed domestic brands in all aspects and retained their leading positions. International players such as International Consumers Products, Unilever Vietnam International and Unza Vietnam dominated men’s grooming in Vietnam with popular brands named X-Men, Axe and Romano, respectively, leaving little room for domestic players to grow.

Domestic players expected to perform better over the forecast period

Over the forecast period, international companies can still be expected to record stronger presence compared to local players, but local players are projected to gain more consumer attention as local players continuously improve their product quality to enhance consumers’ trust and confidence. Moreover, with the Vietnamese government’s support, local players will have a particularly good opportunity to increase their value shares in men’s deodorants.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Men's Grooming in Vietnam

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Vietnam?
  • What are the major brands in Vietnam?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Vietnam - Category analysis

HEADLINES

PROSPECTS

Maturity slows the growth rate
Men’s deodorants experiences the fastest value growth
Slower value growth anticipated over the forecast period

COMPETITIVE LANDSCAPE

International Consumers Products continues to lead men’s grooming
International brands continue to dominate the landscape
Domestic players expected to perform better over the forecast period

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care experiences healthy growth in 2019
Online platform becomes the most effective sales channel
Premium brands start gaining sales value from mass market
Herbal and naturally positioned products are gaining popularity
Beauty and personal care is predicted to grow healthily

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources