Executive Summary

Jul 2019
PROSPECTS
Men’s grooming constrained by a lack of new product development

Men’s grooming continued to see healthy growth in current value terms in 2018, but it continued to be constrained to an extent by the lack of products on offer. Although areas such as men’s skin care and men’s hair care saw new entrants over the review period, such as Palmolive Men and Dove Men + Care, there was a lack of innovation to drive stronger interest.

Increase in range of products helps stimulate demand

Men’s bath and shower and men’s skin care witnessed among the most dynamic growth rates in current value terms in 2018. In terms of men’s bath and shower there was an increase in the number of products on offer at the end of the review period including niche brands and products with particular claims such as natural ingredients or skin whitening, with this being supported by strong growth in internet retailing.

Internet retailing offers convenience, choice and anonymity

Internet retailing offers huge potential for men’s grooming products in the Philippines. Being able to conveniently shop for men’s grooming products at home, at work or on the go is likely to prove increasingly attractive to male consumers, with sites such as Lazada and Shopee bringing a wide range of brands into one place.

COMPETITIVE LANDSCAPE
Old brands and new brands help Unilever to sustain its lead

Unilever Philippines Inc retained a healthy lead in men’s grooming in 2018 with its portfolio of well-known brands and strong distribution. The company’s Master brand accounts for most sales of men’s skin care with it offering products that offer a range of benefits from skin whitening to tackling spots.

Head & Shoulder and Gillette retain popularity with strong brand image

Procter & Gamble retained second place in the rankings in 2018 with it also recording the largest increase in value share. The company’s Head & Shoulders for Men brand remained popular with dandruff being a key concern of male consumers.

Private label loses share as consumers trade up

Private label lost share in men’s grooming in 2018 with its men’s shaving products losing favour. Traditionally private label has been popular among lower-income men due to the lower prices on offer, but as incomes have improved many consumers have started to trade up.

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Men's Grooming in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Philippines?
  • What are the major brands in Philippines?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in the Philippines - Category analysis

HEADLINES

PROSPECTS

Men’s grooming constrained by a lack of new product development
Increase in range of products helps stimulate demand
Internet retailing offers convenience, choice and anonymity

COMPETITIVE LANDSCAPE

Old brands and new brands help Unilever to sustain its lead
Head & Shoulder and Gillette retain popularity with strong brand image
Private label loses share as consumers trade up

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

A strong and developing economy helping to drive demand for beauty and personal care
Social media helping to build interest and excitement in beauty and personal care
Local players use online sales to eat away at the dominance of the global giants
Plenty of activity in an evolving beauty and personal care market
A bright future on the horizon for beauty and personal care in the Philippines

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources