Male consumers are expected to pay greater attention to their appearance and personal care during the forecast period, especially as they resume familiar lifestyles and return to more regular in-person social interactions and increase their sport and fitness activities. This will support demand for products across a number of men’s grooming categories, including men’s bath and shower and men’s fragrances.
Shaving is a commonplace practice among men in the Philippines. With the increase in business process outsourcing in the Philippines, men are becoming more concerned about their grooming routines as they look to find success in these new workplaces.
International brands have substantial growth opportunities in this market with many having already established strong positions in key categories. Many men are keen on purchasing products from international brands that are highly renowned and which they trust to provide effective results.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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