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Country Report

Men's Grooming in

Men's Grooming in the Philippines

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stronger category growth hampered by a lack of products

The review period witnessed the solid growth of men’s grooming as new brands emerged in underdeveloped categories such as men’s hair care and men’s skin care. However, a general lack of new products overall served to limit the category’s growth.

Men’s post-shave and pre-shave the best performing categories

Men’s pre-shave and post-shave were the best performing categories in men’s grooming in 2017 as male consumers continued to pay more attention to their appearance. The majority of Filipino men prefer to be clean shaven as this is seen as a more professional look.

Men’s razors and blades one of the poorest performers

The widespread availability of electric shavers continued to hamper the performance of men’s razors and blades in 2017. This was partly down to the ongoing rise of internet retailing, with online platforms offering a wide range of affordable electric shavers.

COMPETITIVE LANDSCAPE

Mass brands dominate the category

In 2017, men’s grooming continued to be dominated by mass players, led by Unilever, Procter & Gamble and Avon Cosmetics, which together accounted for nearly two thirds of overall value sales. Their positions can be primarily attributed to their affordable offerings, strong distribution and effective marketing.

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Samples

Sample Market Research Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Philippines?
What are the major brands in Philippines?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in the Philippines - Category analysis

HEADLINES

PROSPECTS

Stronger category growth hampered by a lack of products

Men’s post-shave and pre-shave the best performing categories

Men’s razors and blades one of the poorest performers

COMPETITIVE LANDSCAPE

Mass brands dominate the category

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Strong growth reflects consumers’ increasing view of beauty and personal care as priority products

Rising influence of social media continues to support consumers’ increasing sophistication

Local players gaining ground thanks to expanding retail space and online sales

Competition intensifies between categories as products continue to incorporate added benefits

Forecast period to be a challenging one for manufacturers

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stronger category growth hampered by a lack of products

Men’s post-shave and pre-shave the best performing categories

Men’s razors and blades one of the poorest performers

COMPETITIVE LANDSCAPE

Mass brands dominate the category

Samples

Overview

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Table of Contents

Men's Grooming in the Philippines - Category analysis

HEADLINES

PROSPECTS

Stronger category growth hampered by a lack of products

Men’s post-shave and pre-shave the best performing categories

Men’s razors and blades one of the poorest performers

COMPETITIVE LANDSCAPE

Mass brands dominate the category

CATEGORY DATA

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Strong growth reflects consumers’ increasing view of beauty and personal care as priority products

Rising influence of social media continues to support consumers’ increasing sophistication

Local players gaining ground thanks to expanding retail space and online sales

Competition intensifies between categories as products continue to incorporate added benefits

Forecast period to be a challenging one for manufacturers

MARKET DATA

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