The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Little occurred in 2019 to help the men’s razors and blades industry in the US recover from the decline it has been experiencing in recent years. Social norms in the US continue to relax, enabling men of all ages to embrace facial hair in environments where it was previously unacceptable.
As men’s razors and blades continued to decline, men’s toiletry categories, including bath and shower, hair care, deodorants and skin care, have flourished as US males have felt enabled to expand their grooming routines. A commonly noted theme across male grooming habits is that men are creatures of habit and reluctant to change, although this has slowly changed, with younger generations coming of age and taking more share of the population.
In what would have been the biggest news story of the year for the shaving industry in 2019, Edgewell’s acquisition of Harry’s was blocked by the Federal Trade Commission for its potential anticompetitive effects on the industry. Although questions remained about how Edgewell would integrate the rapidly growing Harry’s razors and blades brand into its own portfolio, which houses the competing brand Schick, Edgewell intended to integrate Harry’s innovative brand messaging and story to aid the struggling Schick brand, while Harry’s would conversely gain access to Edgewell’s superior razor production facility for its blades.
Sales of men’s grooming are now expected to decline by 1% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to a 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Men’s shaving and men’s fragrances will record strong declines in 2020 at constant 2019 prices. The trend towards facial hair, with beards ever more popular among male consumers, is expected to receive further impetus as men spend more time in the home.
Although the value sales performance will improve after 2020, returning to positive growth at constant 2019 prices from 2021, annual growth rates for the rest of the forecast period will still generally be a little below the predicted figures for 2020 made during research conducted at the end of 2019 before the spread of COVID-19. Men’s shaving will continue to decline, albeit for reasons already in place pre-COVID-19, such as the popularity of beards.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in USA market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.