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Men's Grooming in the US
April 2021
2020 IMPACT
Home seclusion for male consumers dampens grooming market in 2020
Coming into 2020, the men’s grooming market in the US had experienced 10 years of positive growth due to an expanding grooming routine among male consumers, namely in toiletries such as bath and shower, skin care and deodorants. However, with the profound impact of COVID-19 on consumer behaviour and social interactions, men’s grooming declined in 2020.
Men’s razors and blades’ recovery halted by COVID-19
Following a turbulent decade of declining shaving rates and the entrance of multiple competitively-priced disruptors, the US men’s shaving market growth rate was stabilising in 2019 with optimism that this space could return to growth moving forward. Unfortunately for the men’s shaving industry, COVID-19 brought with it significant alterations to consumer behaviours directly associated with shaving use cases, namely the lack of in-person work environments.
Premium men’s grooming encounters a tougher year than mass counterparts
In recent years, premium men’s grooming has been a flourishing space benefiting from an expansion of US grooming routines to incorporate new products as well as brands entering the arena. Due to the unexpected effects of COVID-19, premium men’s grooming categories have faced hurdles to maintain the growth of previous years.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Men's Grooming in USA?
Which are the leading brands in USA?
How are products distributed in USA?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Men's Grooming in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Home seclusion for male consumers dampens grooming market in 2020
Men’s razors and blades’ recovery halted by COVID-19
Premium men’s grooming encounters a tougher year than mass counterparts
RECOVERY AND OPPORTUNITIES
Social interactions key for men’s grooming recovery
Men’s skin care expected to continue expanding
E-commerce a key channel moving forward for men’s grooming
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2015-2020Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Beauty and Personal Care in the US - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Men's Grooming
Men's Post-Shave
Men's Pre-Shave
Men's Razors and Blades
Premium Men's Bath and Shower
Mass Men's Bath and Shower
Premium Men's Deodorants
Mass Men's Deodorants
Premium Men's Hair Care
Mass Men's Hair Care
Premium Men's Skin Care
Mass Men's Skin Care
Premium Men's Fragrances
Mass Men's Fragrances
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Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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