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Country Report

Men's Grooming in

Men's Grooming in the US

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Men’s shaving continues to struggle

Over the review period, men’s shaving faced tough times in the US. In 2017, despite the aggressive strategies of traditional players and the success stories of direct-to-consumer brands, the category saw its sales drop once again.

Consumers want it all: affordable, convenient, personalised and premium

The theory behind the success of shaving clubs is that men were dissatisfied with the shaving products available and wanted more. Men want high-performance products at affordable prices, products tailored to their specific needs, and also want a simplified and pleasant shopping experience.

The future will no longer depend on features, at least in shaving

Unlike in the past, adding features and making products pricier will no longer work to increase sales in men’s shaving. It is expected that growth will come from responding to consumers’ changing needs in terms of pricing, distribution and perceived quality.

COMPETITIVE LANDSCAPE

Shaving clubs are only part of the equation

Online sales increased exponentially over the review period, but competence comes from all sides, and even beyond men’s shaving, as consumers are also shifting to other options, such as electric shavers or barber shops.

Retailers join the battle

The enviable double-digit growth seen by online retailers such as Dollar Shave Club, Harry’s and Bevel encouraged other small players to also venture into this arena. From 2014, companies such as Shave Mob, Wet Shave Club, Birchbox Man, Morgans and Dollar Beard Club expanded the options for consumers, challenging not only manufacturers but also retailers.

Innovation from both small and large brands, premium and mass

Edgewell and Procter & Gamble launched their own subscription offers. Also, at the end of 2016, Edgewell acquired the Bulldog line of men’s skin care products to expand its presence in men’s toiletries.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in USA?
What are the major brands in USA?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in the US - Category analysis

HEADLINES

PROSPECTS

Men’s shaving continues to struggle

Consumers want it all: affordable, convenient, personalised and premium

The future will no longer depend on features, at least in shaving

COMPETITIVE LANDSCAPE

Shaving clubs are only part of the equation

Retailers join the battle

Innovation from both small and large brands, premium and mass

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Men’s shaving continues to struggle

Consumers want it all: affordable, convenient, personalised and premium

The future will no longer depend on features, at least in shaving

COMPETITIVE LANDSCAPE

Shaving clubs are only part of the equation

Retailers join the battle

Innovation from both small and large brands, premium and mass

Samples

Overview

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Table of Contents

Men's Grooming in the US - Category analysis

HEADLINES

PROSPECTS

Men’s shaving continues to struggle

Consumers want it all: affordable, convenient, personalised and premium

The future will no longer depend on features, at least in shaving

COMPETITIVE LANDSCAPE

Shaving clubs are only part of the equation

Retailers join the battle

Innovation from both small and large brands, premium and mass

CATEGORY DATA

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

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