Men's Grooming in the Netherlands

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Men's Grooming industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Men's Grooming in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Men's Grooming in Netherlands?
  • Which are the leading brands in Netherlands?
  • How are products distributed in Netherlands?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Men's Grooming in the Netherlands - Category analysis

KEY DATA FINDINGS

Men's grooming records a significant uplift in sales value during 2022
Retail volume sales remain low for shaving products as the beard trend increases
Procter & Gamble introduces a new exfoliating shaving system for Gillette range
Healthy retail value sales, while retail volume becomes challenging
Men's fragrances posts the highest growth within men's grooming
Men's razors and blades focus on added value to drive sales on a mature landscape
Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027

Beauty and Personal Care in the Netherlands - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Men's Grooming

    • Men's Post-Shave
    • Men's Pre-Shave
    • Men's Razors and Blades
      • Premium Men's Bath and Shower
      • Mass Men's Bath and Shower
      • Premium Men's Deodorants
      • Mass Men's Deodorants
      • Premium Men's Hair Care
      • Mass Men's Hair Care
      • Premium Men's Skin Care
      • Mass Men's Skin Care
    • Premium Men's Fragrances
    • Mass Men's Fragrances

Men's Grooming

This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Men's Grooming research and analysis database.

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