During the forecast period, men's grooming is set to post healthy growth in total value sales; however, growth in volume sales is less certain. For various categories in men's grooming, there has yet to be a full recovery to pre-pandemic retail volumes, and for some product areas, volume will still not be fully recovered by the end of the forecast period.
In the coming years, men's fragrances is expected to see the highest growth within overall men's grooming. During the pandemic, this category recorded a decline in sales, from which it did not fully recover until 2022.
Men's razors and blades will remain a major category within men's grooming. Despite the popularity of the beard trend, which has limited the growth of this product in recent years, manufacturers are determined to find ways to innovate and stay relevant.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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