Men’s grooming will register moderate constant value and volume growth over the forecast period. Supply disruptions as a result of the war in Ukraine will gradually be smoothed out and this will boost volume sales.
If inflation remains high, there will be a degree of trading down and Turkish brands should benefit. In addition, with imports from Russia stagnating, there is an opportunity for local brands to develop affordable private label offerings, especially for products such as men’s bath and shower, which are relatively easy to manufacture.
Despite the consumer base mainly demanding basic, generic and affordable products often associated with shaving and deodorants, men’s grooming is expected to continue to become more segmented and specialised over the forecast period. Specialised men’s grooming products are expected to consolidate, with global personal self-care and wellbeing trends predicted to have a positive impact on demand for these products.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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