The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The rising disposable income seen in Slovenia in 2019 played a part in men’s grooming. Men in Slovenia were starting to pay more attention to their appearances, with different lifestyles and fashions emerging.
A further point of note in 2019 was that male consumers were becoming more brand loyal, as male consumers tend to select the products they like the best and stick with them. Additionally, as men tend to shop less frequently than women, they tend to purchase their favourite products in bulk.
Orbico doo continued to lead in 2019, thanks to its iconic Gillette brand, along with its wide portfolio of other brands including Tom Tailor, Roberto Cavalli, Puma, Davidoff Cool Water for Men, Bruno Banani, Gucci, and others. However, 2019 also saw an uptake in men’s grooming products thanks to the expansion of drugstores/parapharmacies across Slovenia.
Sales of men’s grooming are now expected to decline by 16% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 0% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Following trends seen across other categories in beauty and personal care, men’s grooming has seen a temporary spike in sales as consumers stockpiled at the start of lockdown, but there has been a lesser need for many grooming products due to lockdowns. Men’s shaving is expected to be particularly subdued, as there is no need to be groomed and clean shaven whilst away from work or social occasions.
Whilst there is some scope for players in men’s grooming to capitalise on the trend for home spa treatments, this strategy is not expected to be as powerful as expected with women’s beauty and personal care products. In order to maintain and gain sales, players in men’s grooming would do well to focus on value-for-money deals, such as bulk purchase offers and discounts, along with opportunities for innovation in body sprays as an alternative to fragrances.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in Slovenia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.