Executive Summary

Jun 2019
PROSPECTS
Male pragmatism hinders growth

Men’s grooming saw another year of modest retail value growth in Slovenia in 2018, hampered by consumer price consciousness and the culturally inhibited and frugal nature of Slovenians. Furthermore, men are well known for their pragmatic purchasing behaviour.

Capacity for further growth, especially in men’s toiletries

Men’s shaving remained the staple in men’s grooming in 2018 with above-average retail value growth, followed by men’s fragrances with weak growth. Men’s toiletries recorded stronger growth and is expected overtake it in terms of value share in the forecast period.

Value-added products set to stimulate growth

Men’s grooming habits have been gradually evolving, with traditional category splits evolving accordingly. However, the pace of change will likely remain slow due to Slovenians’ frugality, especially among men, who typically use the bare essentials.

COMPETITIVE LANDSCAPE
A fragmented landscape in men’s grooming

Men’s grooming in Slovenia is quite fragmented, consisting of three major players, and many more with substantially lower shares. Orbico recorded the highest retail value share in 2018 due to its flagship Gillette line from Procter & Gamble, which holds a strong lead in men’s shaving.

Large marketing budgets enable successful product differentiation

Beiersdorf, another multinational, was in third place in men’s grooming in 2018. However, it follows a different strategy, deriving its strong position from focusing on men’s post-shave and toiletries, in which its Nivea for Men brand holds strong positions.

Domestic brands and private label struggle against the multinationals

With multinationals characterising men’s grooming in Slovenia, there is limited room for private label, with a share well below its average in overall beauty and personal care categories and with limited growth over the review period. This is mainly due to the strength of multinational brands and their ability to influence the category with marketing campaigns and flexible pricing policies, coupled with growing demand for premium quality products.

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Men's Grooming in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Slovenia?
  • What are the major brands in Slovenia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Slovenia - Category analysis

HEADLINES

PROSPECTS

Male pragmatism hinders growth
Capacity for further growth, especially in men’s toiletries
Value-added products set to stimulate growth

COMPETITIVE LANDSCAPE

A fragmented landscape in men’s grooming
Large marketing budgets enable successful product differentiation
Domestic brands and private label struggle against the multinationals

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Growth for beauty and personal care in 2018
Consumers demand natural products that focus on health
Leading players adapt their strategies to appeal to shifts in consumer demand
New product launches and innovations in line with major trends in Slovenia
Signs of growing consumer confidence set to boost sales over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources