In terms the pandemic, men’s grooming was largely unaffected, with volume growth in 2021, on par with 2020. The only product that was negatively impacted by the lockdowns was men’s fragrances and it registered the highest current value growth in 2021.
Orbico continued to lead in 2021 and registered share gain during the year thanks to its iconic Gillette brand, along with its wide portfolio of other brands including Tom Tailor, Roberto Cavalli, Puma, Davidoff Cool Water for Men, Bruno Banani, Gucci, and others. Private label maintained value sales, thanks to its good shelf positioning and value for money.
Men’s toiletries registered healthy current value growth in 2021. Men are pay more attention to grooming and increasingly prefer to choose products specifically for men, rather than more generic products.
Men’s grooming will register muted constant value growth over the forecast period. Potential headwinds could dampen value and volume sales.
Men’s shaving will continue to account for most value sales. However, there could be changes in the product mix.
There will also be increased demand for natural and organic ingredients, with different extracts that tie in with the growing health and environmental consciousness among men and consumers in general. E-commerce will drive value sales in this niche segment.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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