Premium men’s skin care is projected to drive category growth over the forecast period, as men are set to become increasingly knowledgeable about skin care and aware of the different products that are available. Moreover, the increasingly prominent role of social media in consumers’ everyday lives will drive men to become more interested in their appearance, as well as raising awareness of skin care regimens and products.
2-in-1 products will continue to play an important role in sales of men’s grooming products in the forecast period. As men tend to spend less time on their self-care routines than females, ease of use and multi-functionality are key factors in purchasing decisions.
E-commerce is expected to grow in men’s grooming. Currently, most purchases of men’s grooming products are made by female consumers, but in the future, men are expected to make more purchases themselves and to use more online stores for such products, as well.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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