After seeing solid growth during most of the review period, men’s grooming saw a notable retail volume decline in 2020, with a slightly slower rate of current value decline due to price rises. The change in 2020 was due to worsening economic hardship for households.
Most Algerians shaved less than usual during the COVID-19 lockdown period, as they left the house less and did not see the need to maintain a well-groomed look. Indeed, a large number of Algerians shave regularly mainly for social activities and for work to give them a smart, professional look.
There were some problems seen in the supply of men’s’ grooming products during the COVID-19 lockdown period, caused by the lack of staff and transport issues. Algeria also experienced shortages of certain products as some consumers undertook panic buying and stockpiling.
Men’s grooming is set to see a return to growth in both retail volume and current value terms in 2021 and for the rest of the forecast period. Value sales are set to return to their pre-COVID-19 level in 2021, with volume sales achieving this goal a year later.
Nevertheless, men’s grooming is expected to see a slowing retail volume growth rate over the course of the forecast period. This will partly be due to continuing economic hardship in the country and declining disposable incomes, which will limit the number of people willing to purchase such specific products.
Lifestyle changes in Algeria are set to lead to the further erosion of the social stigmas which have prevented many men from using beauty-specific products, in particular in skin care, which still accounts for negligible sales. It is expected that when younger generations mature, volume sales will naturally increase.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page