Men’s grooming registered a recovery in 2021, after suffering minimal current value growth and a volume decline in 2020, mainly due to the lockdowns. In 2021, men’s grooming registered current value and volume growth, as with society opening up, men wanted to present themselves well.
With men spending large amounts of time at home in 2020, due to lockdown, beards became even more popular as men cut down on their shaving. The impact on shaving routines was ongoing in 2021, both due to men still spending more time than usual at home due to the lingering pandemic, but also as more men opted to continue growing beards, having come to appreciate them during lockdowns.
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Men’s grooming will register muted but positive constant value growth over the forecast period. The full opening of society, combined with population growth, will contribute to value sales.
Men’s grooming is expected to see a slowing of retail volume growth rate over the course of the forecast period. This slowdown can be attributed to a number of factors, such as increasing maturity and the anticipated worsening of the economic environment.
Lifestyle changes in Algeria are set to lead to the further erosion of the social stigmas which have prevented many men from using beauty-specific products, in particular in skin care, which still accounts for negligible sales. It is expected that when younger generations mature, volume sales will naturally increase.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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