The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Over the review period, men’s bath and shower and men’s deodorants registered among the strongest performances in men’s grooming, driven by rising awareness of sumehara, which translates as “smell harassment”. With more women in the workplace, men are becoming increasingly conscious of how they smell, and are now more focused on cleaning and personal hygiene.
The demand for convenience also plays a strong role in the distribution landscape for men’s grooming, with mass channels such as drugstores/parapharmacies, convenience stores and supermarkets being the most popular. With men becoming more open to using a wider range of products retailers started to expand their ranges of men’s grooming products towards the end of the review period.
Mandom Corp maintained its lead in men's grooming in value terms in 2019, largely thanks to the strong loyalty shown to its Gatsby and Lúcido brands. Whilst the company was traditionally known for its hair care products, as demand for styling agents has declined in Japan, the company has started to shift its focus to skin care and deodorants, which it believes to have stronger growth potential.
Sales of men’s grooming are now expected to decline by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to the expected 0% growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Some of the hardest hit areas by COVID-19 include men’s fragrances and men’s deodorants, as with consumers forced to remain at home they have no need for products such as these. This also applies to products such as men’s hair care, with styling agents becoming largely superfluous with offices closed and social events put on hold.
Men’s grooming would have received a boost from the 2020 Tokyo Olympics but this has now been rearranged for 2021, which should help the category to see a temporary spike in sales. More men are expected to take part in sport and exercise due to the games, which should help to support demand for products such as men’s deodorants, while the anticipated arrival of large numbers of visitors should also boost sales.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in Japan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.