Men’s grooming saw the COVID-19 crisis exert a varying influence across product categories in 2020. The reduction in social contact, as people stayed at home to avoid exposure to the SARS-CoV-2 virus and shifted to remote working while leisure venues such as bars and restaurants closed, had a marked negative impact on sales of men’s deodorants.
The demand for convenience plays a strong role in the distribution landscape for men’s grooming, with mass channels such as drugstores/parapharmacies, convenience stores and supermarkets being the most popular. With men becoming more open to using a wider range of products, retailers were starting to expand their ranges of men’s grooming products before the COVID-19 crisis.
Mandom Corp maintained its lead in men's grooming in value terms in 2020, largely thanks to the strong loyalty shown to its Gatsby and Lúcido brands. Whilst the company was traditionally known for its hair care products, as demand for styling agents has declined in Japan it has started to shift its focus to skin care and deodorants, which it believes to have stronger growth potential.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page