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Country Report

Men's Grooming in

Men's Grooming in Saudi Arabia

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased men’s grooming demand drives growth in Saudi Arabia

Saudi men pay considerable attention to their appearance and daily grooming, and usually follow the latest trends in fashion and beauty. However, the majority of men in Saudi Arabia still visit a barber or spa for personal grooming on a regular basis, thus affecting the growth of men’s grooming products especially men’s skin care.

Men’s toiletries is highest growing subcategory

Within men’s toiletries, men’s deodorants witnessed the highest growth driven by harsh weather conditions, increased awareness about health and hygiene practices, higher employment rate among Saudi men and strong promotional campaigns. Furthermore, new entrants and product launches supported growth.

Premium hair care increases overall average unit price

Premium hair care posted positive growth in 2017 although it remains a new and niche subcategory in Saudi Arabia mainly led by dermocosmetics such as Ducray and Vichy Homme, Folténe, and Anivagene. Nonetheless, promotional campaigns in chemists/pharmacies and drugstores/parapharmacies helped reduce premium hair care’s impact on average unit price growth.

COMPETITIVE LANDSCAPE

The Gillette Co continues to lead men’s grooming

Gillette continues to enjoy men’s admiration, respect, and loyalty to its wide range of men’s products, which now covers men’s pre- and post-shave, razors and blades, and roll-on and stick deodorants. Moreover, Gillette continues to participate in promotional campaigns such as price reductions in various distribution channels.

Supermarkets leads men’s grooming distribution

Supermarkets leads men’s grooming distribution due to men’s busy lifestyles including work, social gatherings, and other obligations. As a result, they usually purchase their personal grooming products during the family’s weekly grocery shopping.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Saudi Arabia?
What are the major brands in Saudi Arabia?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased men’s grooming demand drives growth in Saudi Arabia

Men’s toiletries is highest growing subcategory

Premium hair care increases overall average unit price

COMPETITIVE LANDSCAPE

The Gillette Co continues to lead men’s grooming

Supermarkets leads men’s grooming distribution

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased men’s grooming demand drives growth in Saudi Arabia

Men’s toiletries is highest growing subcategory

Premium hair care increases overall average unit price

COMPETITIVE LANDSCAPE

The Gillette Co continues to lead men’s grooming

Supermarkets leads men’s grooming distribution

Samples

Overview

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Table of Contents

Men's Grooming in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased men’s grooming demand drives growth in Saudi Arabia

Men’s toiletries is highest growing subcategory

Premium hair care increases overall average unit price

COMPETITIVE LANDSCAPE

The Gillette Co continues to lead men’s grooming

Supermarkets leads men’s grooming distribution

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

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