Men’s grooming is set to record stable retail volume growth during the forecast period, generated by growing consumers’ awareness of men’s grooming products, with much of this being thanks to social media influence. Premium men’s grooming is expected to grow faster due to its low maturity and growth opportunities, as it currently has a low consumer base.
Foreign players are expected to retain their leading positions in 2023 and beyond. Those brands will continue to benefit from positive reputations and ongoing innovation while being widely available throughout modern retailers.
Global trends are still likely to influence certain attitudes toward shaving over the forecast period. For instance, the trend of having longer beards and the evolving culture of visiting barber shops to take care of one’s beard will present another obstacle to the development of men’s grooming in the forecast period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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