Natural trends in men’s grooming were not as prevalent pre-pandemic as seen in women’s beauty and personal care. However, such trends are developing and are expected to accelerate further in men’s grooming over the forecast period.
The aforementioned premium Horace brand is a trailblazer in men’s grooming, bringing to the fore specialist and highly-technical products for discerning consumers. For example, with concealer serums and perfecting exfoliating solutions, men's grooming demands are gradually evolving towards more technical products, as their expertise in the world of skin care grows and any connected taboos fall away.
A new generation of influencers and actors, such as Timothée Chalamet, are shaking up the codes of masculinity and breaking the taboos that still hover around men's grooming. Gradually, we are heading towards greater mainstream acceptance of skin care for men, along with the rising of the make-up trends among men which are boosted on social networks.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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