Retail constant value sales (2021 prices) of men’s grooming declined sharply in 2020, with demand for fragrances particularly weak. Lockdowns and the prominence of remote working led French men to pay less attention to their home hair and beauty routines.
The sustainability trend is increasingly evident in men’s shaving. Disposable razors from the likes of Wilkinson and Gillette are increasingly being packaged in recycled and recyclable cardboard packaging.
Although men’s grooming still only comprises a small proportion of share in beauty and personal care in France, (whether mass beauty and personal care or premium beauty and personal care), many companies opted to continue their launches as scheduled in 2020 and 2021, despite the pandemic and its consequences on in-store retailing sales. Many brands are choosing to initially enter men's grooming with a beard product and expand their line from there to include other men’s grooming products.
Over the forecast period, beards are expected to remain a popular style choice among French men. The number of men choosing beards is likely to be higher than in the review period, as many trialled the style during the lockdowns of 2020 and early 2021 and may opt to keep it.
Men’s skin care will be one of the better-performing categories in men’s grooming during the forecast period, with hydration set to be a particular concern. A growing number of brands are adding skin care offerings to their men’s grooming ranges.
Men are paying more attention to their grooming and hygiene than ever before, and brands are keen to capitalise on this to boost sales within the category. As well as existing brands expanding their ranges, new brands are expected to enter men’s grooming in the forecast period, particularly within premium beauty and personal care.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Men's Grooming research and analysis database.
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