A recovering economy will boost demand for men's grooming across the forecast period, and the landscape will continue to benefit from having the opportunity and scope to grow. Most products within men's grooming have traditionally been considered inessential, and they will, therefore, benefit from increasing incomes, boosting demand.
Men's razors and blades will continue to dominate men's grooming. The product will benefit from the growing male population, particularly the urban population.
Awareness will also be raised by the wider availability of products in modern retail stores and through e-commerce, with social media marketing - particularly through Instagram - key to raising awareness among a young, tech-savvy population. Beauty specialist retailers and direct sellers will also be key to growing awareness through their marketing activities and their specialist advice to male consumers.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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