Country Report

Men's Grooming in

Men's Grooming in Guatemala

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion and lack of socialising reduces grooming routines

Due to the outbreak of COVID-19 in the country, men’s grooming recorded a value decline in 2020, with lockdown and ongoing home seclusion reducing grooming routines. This led to a value decline of 16%, which can be compared to growth of 4% the previous year.

Razors and blades decline as, due to COVID-19, facial hair becomes a trend

As an increasing number of men became more relaxed in the grooming habits, this including shaving less frequently, which led to a trend of growing facial hair. This saw men’s shaving record a value decline of 9%, with the deepest decline seen from men’s razors and blades.

Procter & Gamble strengthens its lead, as Perco SA loses share

Procter & Gamble strengthened its leadership of men’s grooming in 2020 due to its dominance of men’s shaving, which, despite the popularity for growing beards due to COVID-19, remained a relevant category overall. Its leading brand Perma Sharp dominates men’s razors and blades, while Gillette Series and Gillette lead post-shave and pre-shave, respectively.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Guatemala?
What are the major brands in Guatemala?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and lack of socialising reduces grooming routines

Razors and blades decline as, due to COVID-19, facial hair becomes a trend

Procter & Gamble strengthens its lead, as Perco SA loses share

RECOVERY AND OPPORTUNITIES

A return to the workplace boosts value growth for men’s grooming

Smaller, independent players struggle following the impact of COVID-19

The ongoing popularity of beards challenges sales across the forecast period

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion and lack of socialising reduces grooming routines

Razors and blades decline as, due to COVID-19, facial hair becomes a trend

Procter & Gamble strengthens its lead, as Perco SA loses share

Samples

Overview

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Table of Contents

Men's Grooming in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and lack of socialising reduces grooming routines

Razors and blades decline as, due to COVID-19, facial hair becomes a trend

Procter & Gamble strengthens its lead, as Perco SA loses share

RECOVERY AND OPPORTUNITIES

A return to the workplace boosts value growth for men’s grooming

Smaller, independent players struggle following the impact of COVID-19

The ongoing popularity of beards challenges sales across the forecast period

CATEGORY DATA

Beauty and Personal Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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