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Country Report

Men's Grooming in

Men's Grooming in Germany

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth potential remains strong despite overall value decline

In 2017, men’s grooming recorded a decline in value sales despite general optimism regarding the category. Its decline can be largely attributed to a poor performance from men’s shaving and a high level of price competition between both manufacturers and retailers.

Men’s purchasing behaviour requires tailored marketing activities

As men comprise a relatively new consumer group in various beauty and personal care categories, some long-held views regarding the use of specific products continue to affect their purchasing behaviour. Previously, men had an ambiguous understanding of beauty and personal care.

COMPETITIVE LANDSCAPE

Leading player Procter & Gamble continues to lose share

Procter & Gamble continued to lead men’s grooming in 2017 thanks to its strength in men’s shaving, with many of its Gillette products, such as the Mach3 razor, having faced limited competition in recent years. However, demand has been declining, largely due to the widespread trend for beards, which is expected to remain relevant over the forecast period.

Private label expected to benefit from a preference for mass products

Manufacturers consider men’s grooming a potentially strong growth category in the coming years and so are expanding their product ranges. However, men have noticeably different purchasing behaviour to women.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Germany?
What are the major brands in Germany?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Germany - Category analysis

HEADLINES

PROSPECTS

Growth potential remains strong despite overall value decline

Men’s purchasing behaviour requires tailored marketing activities

COMPETITIVE LANDSCAPE

Leading player Procter & Gamble continues to lose share

Private label expected to benefit from a preference for mass products

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth potential remains strong despite overall value decline

Men’s purchasing behaviour requires tailored marketing activities

COMPETITIVE LANDSCAPE

Leading player Procter & Gamble continues to lose share

Private label expected to benefit from a preference for mass products

Samples

Overview

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Table of Contents

Men's Grooming in Germany - Category analysis

HEADLINES

PROSPECTS

Growth potential remains strong despite overall value decline

Men’s purchasing behaviour requires tailored marketing activities

COMPETITIVE LANDSCAPE

Leading player Procter & Gamble continues to lose share

Private label expected to benefit from a preference for mass products

CATEGORY DATA

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

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