Preventative care has been growing in Germany’s beauty and personal care industry in the last few years, and men’s grooming is no exception. Including functional ingredients that treat and prevent ageing and skin and hair conditions are especially trending, and becoming a differentiating factor for brands in a fragmented category.
In the coming years, packaging is expected to show innovation not only in the materials used in final products, but also in processes, which will lead to the improvement of production, with less waste of resources. An increasingly educated and demanding consumer base will expect transparency and widely available information on the company’s processes, increasing the pressure for their marketing communications to be clearer.
As men in Germany become more aware of the benefits of proper grooming habits, healthy growth is expected for men’s grooming in the forecast period. Men are becoming more educated on beauty and personal care routines, products, ingredients, channels, and prices in what used to be a traditionally female-driven industry.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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