Similar to other beauty and personal care categories, the initial half of the forecast period is expected to witness a considerable surge in prices, leading to increased strain on consumers' purchasing power. This pressure is likely to result in a decline in demand in 2023 and 2024, with volume sales coming under stress, and consumers turning their attention to mass-produced and promotional men’s toiletry products.
Men’s shaving is anticipated to continue its downward trend over the forecast period due to several factors. The continued popularity of beards and naturalness trend has increasingly affected the demand for men’s razors and blades, men’s pre-shave, and men’s post-shave products, as the frequency and method of shaving have changed (long beards require different treatment).
In the main beauty and personal care categories, including skin care, hair care, and bath and shower, the demand for products featuring healthy ingredients (0%, free from, dermocosmetics) is driven by the preventive health trend and high awareness of their importance. In contrast, such awareness has been lower for men's toiletries during the review period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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