Demand for men’s grooming will continue to rebound throughout the forecast period, albeit at a sluggish pace, with retail constant value sales not expected to return to their pre-pandemic level before 2027. For many men, spending on men’s grooming will be negatively affected the uncertain economic environment, at least in the short-term, with locals being less likely to set aside a sizable proportion of their squeezed household budgets to men’s grooming products.
On the other hand, the unfavourable economic context could provide a boost to retail demand for male grooming, as more males decide to forgo visiting barbers shops and beauty salons in order to save money. Indeed, many hairdressers put off increasing their prices in 2022, in order to retain their pre-pandemic clientele.
As the forecast period progresses, Spanish men will be increasingly focussed on taking care of themselves and this will translate into the introduction of a host of new products to satisfy the growing demand, especially within skin care. Indeed, a number of male consumers are in the habit of using skin care products designed for women, due to the lack of choice in retail aisles, and manufacturers are likely to invest in the launch of multi-step skin care ranges to meet their specific needs.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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