Despite a more positive outlook for men’s grooming over the forecast period, demand will be affected by negative demographic trends, at least in the short term, due to the number of Ukrainian men killed during the war. In addition, there is likely to be some level of emigration amongst local male consumers once the war ends and borders reopen, if they decide to join their families abroad.
Men’s shaving and men’s fragrances will remain the core value categories in men’s grooming in the coming years. There will also be healthy demand for deodorants, which tend to benefit from mass advertising, especially on television.
Over the forecast period, international brands are set to dominate sales of men’s grooming, successfully offering promotional support of their brands through diverse media, especially television, and during sporting events. While local players will be able to compete with more affordable price points, their presence will remain comparatively weak.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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