Men’s grooming is not a mature category in Portugal and therefore there is still plenty of room for growth. Regarding basic essential products such as shower gel and shampoos, many men will likely continue to use standard unisex products, in many cases using products bought by their wife or girlfriend.
Portuguese men are becoming increasingly informed and concerned about the negative impact of their purchasing decisions on their health and environment and this is likely to inform new product development and marketing. Men are paying more attention to what could be perceived to be harmful ingredients, as well as focusing on active ingredients with recognised natural properties.
New all-in-one concept stores such as those run by Spanish retailer Primor and local player Well’s are expected to have a growing influence on the sale and distribution of beauty and personal care in Portugal over the forecast period, including when it comes to men’s grooming. For example, these stores have made premium men’s fragrances more reachable and affordable.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!