There has been an increase in the number of virtual reality showrooms emerging among major beauty and personal care brands. For example, Jo Malone London expanded its virtual showroom to allow consumers to interact with its products.
In the United Arab Emirates, there are many popular male social media figures who have a significant influence on young men. As a result, brands that partner with these influencers are likely to see higher sales among younger consumers.
Since the pandemic, local consumers have pursued better mindfulness through meditation-focused apps such as Headspace and Calm. This creates an opportunity for players as an increasing number of local consumers demand more mindfulness products and services, especially within men’s grooming, as they search for ways to improve wellness through mindfulness.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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