Executive Summary

Jun 2019
PROSPECTS
Men outnumber women in the United Arab Emirates

There is a peculiar demographic imbalance in the United Arab Emirates: for every woman in the country, there are estimated to be three men. This demographic landscape is shaped by the fact that the country is home to a huge number of seasonal workers (mostly men) from Southeast Asia and the Arab world, who work in the country and send remittances back home.

Hygiene products are prioritised over “care” products

When it comes to mass men’s grooming products, products regarded as essential to hygiene, such as deodorants, soaps and shaving cream, maintained growth, whilst hand care and skin care took a hit in the challenging economy. For expatriates who hail from North America or Europe, daily use of deodorants and antiperspirants is the norm; but this is not the case for many other cultural groups in the country, although it is increasing.

Beards remain popular

There is a saying in the Middle East, “Show me your beard, and I will tell you who you are”. The region is home to various types of facial hair styles, which can often demonstrate ethnicity or even political standing.

COMPETITIVE LANDSCAPE
Internet retailing is poised for growth

Men’s grooming is led by well-known multinational brands such as Nivea Men, adidas, Gillette and Axe. Nevertheless, niche brands such as Man Cave UAE are trying to break into the market by offering online services and using social media to advertise their products.

Keeping up appearances – the need for male-specific products

Emirati men are known for their pristine look. Going back many decades, the region is actually the birthplace of “guyliner”: male kohl-rimmed eyes that help protect against desert sandstorms.

The corporate culture boosts sales

The United Arab Emirates is dominated by corporate culture, and everyone wants to excel and climb the corporate ladder; fighting the signs of ageing and fatigue are central to that. In other words, there are a growing number of men who are willing to invest in products for the perceived career advantage rather than simply vanity.

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Men's Grooming in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Men outnumber women in the United Arab Emirates
Hygiene products are prioritised over “care” products
Beards remain popular

COMPETITIVE LANDSCAPE

Internet retailing is poised for growth
Keeping up appearances – the need for male-specific products
The corporate culture boosts sales

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Growth for mass beauty and personal care
Shifting ideas of beauty and the rise of natural and organic products
Niche is the new trend
The digitalisation of beauty and personal care
Continued growth in the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources