Men’s grooming is expected to register stagnation in volume terms, with modest current value growth, over the forecast period. The idea that taking care of oneself is not only reserved for women became mainstream during the review period and will likely continue throughout the forecast period.
The largest player in the men’s grooming category in 2022, Procter & Gamble Switzerland Sarl is expected to continue to invest strongly in product innovation during the forecast period. The company owes its strong position mainly to its men’s razors and blades category.
Innovation in men’s grooming will likely remain a key growth driver during the forecast period. Men’s razors and blades already saw value-added transformations in 2022, with Procter & Gamble launching Gillette Labs Exfoliating Razor, which has an exfoliating bar built into the handle, while its Gillette Labs Heated Razor has heating features for a more pleasant shave.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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