Men’s grooming in Switzerland has shifted from its traditional focus on shaving, to a broader concept of men’s personal care. Consumers have adopted different shaving practices, with a growing preference for trimmed beards instead of complete shaving.
Although men’s toiletries will continue to capture the interest of new generations of consumers, such as millennials, who have grown up with the idea that taking care of oneself is not only reserved for women, this category is expected to post only slow growth over the forecast period. However, men’s skin care is expected to see one of the strongest current value growth rates, due to the multiplication of skin care ranges, including cleansers, moisturisers, scrubs and anti-agers, that are targeted towards men.
Over the forecast period, manufacturers of men’s grooming products are expected to further deploy digital capabilities to reach their consumer base and recruit new consumers. Video tutorials will continue to help showcase product efficacy, whilst social media is likely to continue to be explored as a way of creating a personal bond with consumers.
The leader in men’s grooming in value terms in 2018, Procter & Gamble Switzerland, is expected to continue investing strongly in product innovation and advertising in the forecast period. The company owes its strong position mainly to its Gillette brand range within men’s razors and blades, in which it holds a dominant position.
Unilever Schweiz remained in second place in men’s grooming in value terms in 2018, and saw a minor increase in its value share. Unlike Procter & Gamble Switzerland, which concentrates on men’s shaving, Unilever’s main area of focus is men’s toiletries, which it led in 2018.
The retail landscape is expected to experience some significant changes in men’s grooming over the forecast period. Whilst Swiss consumers are expected to continue using traditional retail channels to buy men’s grooming products, with a significant share held by hypermarkets, supermarkets and beauty specialist retailers, online retailing is likely to progress rapidly.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Samples (FAQs about samples):
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in Switzerland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.