With the increasing cost of living in South Africa, consumers are mainly concerned with the ability to meet their survival needs, such as food, water, electricity, rent or mortgage payments, and transport. Men’s fragrances are perceived as an expensive luxury that most cannot afford with their stretched monthly or weekly salaries.
During the pandemic more consumers had access to the internet, and would often spend hours on platforms such as Instagram, Facebook, and TikTok. During this period, social media also influenced various beauty trends, and skin care was one of these.
Although due to budget constraints consumers are seeking more affordable options, this is no longer their only concern. Over the years people have been very vocal about and have developed a great interest in sustainability.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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