Social media has undoubtedly revolutionised the way people consume information, and this holds especially true in the world of men's grooming. Instagram and TikTok, in particular, have emerged as popular platforms for men to discover the latest trends and styles in personal grooming.
The growth of e-commerce has been a significant factor in expanding the target audience of men's grooming in Chile. With the rise of online shopping, consumers can easily access a wide range of grooming products from the comfort of their own homes.
Constant inflationary pressures during the early part of the forecast period will likely result in many local consumers becoming increasingly price-sensitive. This is expected to have an impact on the purchasing behaviour of local consumers, especially for men's toiletries, as they seek to stretch their budgets and find cost-effective options.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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