The COVID-19 pandemic particularly impacted men’s shaving in 2020, with many men opting to grow a beard or relaxing their shaving routines as they spent more time at home. Men’s razors and blades recorded the greatest drop with the lockdowns, although it is important to note that the category already had a negative growth due to the increasing popularity of having a beard.
Economic uncertainty also resulted in some men opting to use bulk family packs with the rest of their household in order to save money, rather than opting for smaller packs of men’s products. In the case of pre and post shave products, as they are not essential items and with consumers focused on maximising their budget, they lost demand in an environment of greater economic precariousness, in addition to the current of not shaving.
With Chilean culture increasingly globalised, consumers became more aware of global fashion trends during the review period, with the internet bringing worldwide trends closer to local consumers. The majority of Chilean men remained price-sensitive and traditional in their product choices within men’s grooming.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Men's Grooming research and analysis database.
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