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Country Report

Men's Grooming in

Men's Grooming in Taiwan

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Men’s grooming sales resilient in the face of the COVID-19 pandemic

COVID-19 had limited impact on sales of men’s grooming products as growth rates in the category remained more or less in line with what was recorded during 2019. The main reason for the limited impact of the pandemic situation on category sales was the immediate and decisive reaction of the Taiwanese government to the onset of the COVID-19 pandemic.

Men’s Biore launches new products to underpin its leadership in men’s bath and shower

Men’s Biore by Kao (Taiwan) Corp remained the leading name in men’s bath and shower in 2020 as the popularity of its product line increased following the launch of new all-in-one products within the range. Many Taiwanese men tend to prefer all-in-one products due to the additional convenience that these products represent.

BIC is launched in Taiwan, creating a new rival to the incumbents in men’s shaving

Global depilatories and men’s grooming brand BIC was recently launched into Taiwan and the brand, which is best known for its disposable razors, has quickly gained value share in men’s shaving. BIC initially launched its premium product BIC Flex5 Hybrid in Taiwan in early May 2020 in an effort to build consumer awareness of the brand.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Taiwan?
What are the major brands in Taiwan?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men’s grooming sales resilient in the face of the COVID-19 pandemic

Men’s Biore launches new products to underpin its leadership in men’s bath and shower

BIC is launched in Taiwan, creating a new rival to the incumbents in men’s shaving

RECOVERY AND OPPORTUNITIES

Men’s skin care slated for strong growth as more attention is paid to the appearance

Simplicity, convenience to remain important despite rising consumer sophistication

Local players poised to become more prominent and influential in men’s grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Men’s grooming sales resilient in the face of the COVID-19 pandemic

Men’s Biore launches new products to underpin its leadership in men’s bath and shower

BIC is launched in Taiwan, creating a new rival to the incumbents in men’s shaving

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Men's Grooming in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men’s grooming sales resilient in the face of the COVID-19 pandemic

Men’s Biore launches new products to underpin its leadership in men’s bath and shower

BIC is launched in Taiwan, creating a new rival to the incumbents in men’s shaving

RECOVERY AND OPPORTUNITIES

Men’s skin care slated for strong growth as more attention is paid to the appearance

Simplicity, convenience to remain important despite rising consumer sophistication

Local players poised to become more prominent and influential in men’s grooming

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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