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Men's Grooming in
Taiwan

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Men’s shaving shrinks as more consumers turn to electric razors and shavers

Thanks to technological advancements, many electric shavers now produce the same results as a good traditional wet shave. Use of electric shavers saves consumers time and effort in their daily grooming.

Healthy growth of men's fragrances

Thanks to rising awareness of personal image and grooming, men’s fragrances is set for mild growth from a low base over the forecast period. Moreover, sales of fragrances in the country have gathered momentum in recent years, as premium fragrances make popular and highly acceptable gifts.

Premium brands to register strong growth in men’s skin care and men’s fragrances

Mass brands continued to characterise every category of men’s grooming products in 2018. Thanks to a contraction in the overall category’s value sales, only premium men’s hair care witnessed a marginal increase in share.

COMPETITIVE LANDSCAPE
Edgewell Personal Care maintains the lead followed by Procter & Gamble

Due to a large consumer base for shaving, Edgewell Personal Care accounts for a large share in men’s shaving. This strong position also enables the company to lead in men’s grooming as a whole.

Multinational players remain dominant as local players compete strongly

Multinationals continue to be the main players in men’s grooming and account for the vast majority of value sales. Although the top four local players cannot compete to the same scale as their international counterparts, most are recording positive sales growth despite consolidation in the category naturally favouring larger players and international brands.

Mass brands account for the majority of sales in men’s grooming

While mass brands continued to characterise men’s grooming in 2018, there was little direct competition between premium and mass brands in the category. This is because each category caters to the needs of a completely different consumer groups.

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Men's Grooming in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Taiwan?
  • What are the major brands in Taiwan?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Taiwan - Category analysis

HEADLINES

PROSPECTS

Men’s shaving shrinks as more consumers turn to electric razors and shavers
Healthy growth of men's fragrances
Premium brands to register strong growth in men’s skin care and men’s fragrances

COMPETITIVE LANDSCAPE

Edgewell Personal Care maintains the lead followed by Procter & Gamble
Multinational players remain dominant as local players compete strongly
Mass brands account for the majority of sales in men’s grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Slowdown in value growth due to sluggishness in colour cosmetics
Premiumisation apparent in some beauty and personal care categories
Global multinationals L’Oréal and Procter & Gamble maintain industry lead
Increasing consumer sophistication seen in several new launches
Positive growth is set for forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources