Most male consumers believe that looking good is important, but not the main focus, with the most important goal to look and smell clean. This is expected to drive current value growth across men’s grooming in the forecast period.
Men’s shaving is expected to see solid current value growth in the forecast period, as such products will remain an essential element of many male consumers’ personal grooming routine. However, sales of men’s razors and blades will also increasingly be challenged by the use of electric shaving devices, which offer greater convenience, better hygiene, and a more sustainable solution compared with disposable options.
Taiwan is increasingly influenced by Korean culture, with the most popular Korean celebrities, including men, often seen sporting cosmetics for a flawless look. Furthermore, an increasing number of younger males are becoming aware of the importance of facial care, and are beginning to focus on their own appearance.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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