Men's Grooming in Latvia

May 2023
USD 1,195
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Men's Grooming industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Men's Grooming in Latvia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Men's Grooming in Latvia?
  • Which are the leading brands in Latvia?
  • How are products distributed in Latvia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Men's Grooming in Latvia - Category analysis


Degree of trading down, as inflation bites
Little change in the competitive landscape in 2022
2-in-1 products remain popular as men look for convenience
Muted performance over forecast period
Fragrances continue to account for most value sales
Men’s grooming will become segmented and specialised
Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Men's Grooming

    • Men's Post-Shave
    • Men's Pre-Shave
    • Men's Razors and Blades
      • Premium Men's Bath and Shower
      • Mass Men's Bath and Shower
      • Premium Men's Deodorants
      • Mass Men's Deodorants
      • Premium Men's Hair Care
      • Mass Men's Hair Care
      • Premium Men's Skin Care
      • Mass Men's Skin Care
    • Premium Men's Fragrances
    • Mass Men's Fragrances

Men's Grooming

This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Men's Grooming research and analysis database.


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