Following another solid rebound in retail volume and current value sales in 2022, men’s grooming is expected to return to pre-pandemic levels in 2023 before posting robust single-digit growth throughout the forecast period. Men will start paying more attention to their health and personal appearance, whilst on the supply-side, the launch of new men's lines is expected to entice consumers.
Facial care products will continue to account for the largest share of volume sales in the forecast period. However, men are expected to invest more in body care products as they embrace more sporting lifestyles and strive to develop a more athletic physique.
Over the forecast period, men’s grooming is expected to continue to see dynamic growth in e-commerce, as it offers certain fragrances, skin care, and hair care that are less widely available for men in physical stores. E-commerce will benefit from rising internet penetration and usage in Kazakhstan as well as the lower prices and wide assortment of products available online.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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