E-commerce has played a pivotal role in propelling the growth and penetration of men’s grooming in India. The online platform has provided a convenient and accessible avenue for men to discover, explore, and purchase grooming products from the comfort of their homes.
As more men embrace the trend of growing and maintaining a beard, the demand for specialised beard care products, including beard oil and other personal care products, is expected to soar. The growing acceptance of beards as a fashion statement and a symbol of masculinity amongst Indian men will further boost the demand for beard-specific products.
Men’s skin care and men’s fragrances are expected to witness substantial double-digit current value CAGRs in men’s grooming in India in the forecast period. With changing perceptions of masculinity and an increasing focus on self-care amongst men, these categories are expected to witness significant demand and expansion.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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