Executive Summary

Jun 2019
PROSPECTS
Grooming solutions for men only are on the rise

Men’s grooming products have traditionally captured a very limited shelf space in retail outlets due to their low demand. Thus, manufacturers have been known to have a large portfolio catering to woman’s needs with men’s grooming products being offered only under its product diversification strategy.

Men’s grooming continues to evolve and grow

Men have been traditionally known to worry very little about their grooming habits. A clean-shaven look with a decent-looking hairstyle, a deodorant/fragrance and a facial cream was the maximum goal when it came to men’s grooming.

Growth in men’s grooming opens the window for premiumisation

Men’s grooming products such as men’s razors and blades, men’s preshave, men’s deodorants and men’s bath and shower products have been quite affordable traditionally. However, as the importance of looking groomed rises amongst men in tandem with the rise in disposable income, the willingness to spend a premium for products having a better quality, feel and fragrance, etc has also gone up.

COMPETITIVE LANDSCAPE
Gillette India continues to lead men’s grooming

Gillette India maintained its leading value share in men’s grooming in 2018. The company’s presence in different categories under men’s grooming such as shaving, toiletries and fragrances has allowed it to retain its spot.

Product diversification and investments in start-ups continue in men’s grooming

Men’s grooming is currently one of the most important categories for any beauty and personal care manufacturer present in India. This became very visible as, in the previous years, several major players such as Marico and Emami invested in men’s grooming start-up players.

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Men's Grooming in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in India?
  • What are the major brands in India?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in India - Category analysis

HEADLINES

PROSPECTS

Grooming solutions for men only are on the rise
Men’s grooming continues to evolve and grow
Growth in men’s grooming opens the window for premiumisation

COMPETITIVE LANDSCAPE

Gillette India continues to lead men’s grooming
Product diversification and investments in start-ups continue in men’s grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Complete transition to the GST allows companies to bring the focus back on consumers
Manufacturers launch smaller pack sizes to promote trials and convenience
Multinational players sustain leadership position despite competition from niche brands
Premiumisation through collaboration and curation to enhance brand image
Internet retailing serves as a platform for niche players seeking to expand consumer reach

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources