The economic crisis and rising price sensitivity will see families looking to save money in the early forecast period. This may lead some to shift from gender-specific products, such as men's bath and shower products, to family or unisex products.
Across the forecast period, Men's products will become more sophisticated and targeted, following trends in the more developed female market. Nivea Men is leading growth in men's anti-ageing, and this is set to drive strong growth in men's skin care across the forecast period.
Bulldog, a major brand in men's grooming, has globally launched its AI-powered digital skin care adviser tool, helping men to diagnose skin conditions. The technology uses a simple "selfie" and a few survey questions on the user's skin type to provide customised in-house product recommendations.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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