Executive Summary

Jun 2019
PROSPECTS
Men’s grooming becoming a social norm

Irish males are expected to continue to increase their interest in men’s grooming and looking the best that they can. Social norms in Ireland are expected to continue to change as society becomes more accepting of individuals and it will no longer seem unusual for males to invest time and money in improving their appearance.

Brexit remains a challenge for manufacturers and brand owners

The outcome of Brexit remains the most significant challenge to the men’s grooming category in the next year. Ireland is in a particularly difficult situation due to its geographical position on the periphery of Europe.

Less gender positioning in fragrances

One category where growth could be slower compared to the review period is men’s fragrances. This is due to the growing demand for unisex fragrances such as Jo Malone and Tom Ford, which have a gender-neutral positioning strategy.

COMPETITIVE LANDSCAPE
Investment in technology allows Gillette to maintain brand loyalty

Procter & Gamble (Mfg) Ireland was the leading player in 2018 due to the growing strength of the Gillette brand. Gillette has built considerable brand loyalty over the years and has a strong reputation for quality within the men’s shaving category.

New innovation in men’s hair care for greying hair

Greying hair is an issue for many young males. However, the stigma and taboo of dying men’s hair is beginning to change, which has meant that more men are embracing products that counteract grey hair.

Trend for smoother body hair sees the launch of a body shaving stick for men

Whilst beards have been on trend in recent years, television shows such as Love Island and sports personalities have sparked a growing demand for clean-shaven bodies. This was heightened by the prolonged Irish summer in 2018, where bodies were exposed more frequently.

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Men's Grooming in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Ireland?
  • What are the major brands in Ireland?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Ireland - Category analysis

HEADLINES

PROSPECTS

Men’s grooming becoming a social norm
Brexit remains a challenge for manufacturers and brand owners
Less gender positioning in fragrances

COMPETITIVE LANDSCAPE

Investment in technology allows Gillette to maintain brand loyalty
New innovation in men’s hair care for greying hair
Trend for smoother body hair sees the launch of a body shaving stick for men

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Premium sales driving overall beauty and personal care sales growth in 2018
An increase in the number of domestic brands growing their sales
L’Oréal (UK) leads a relatively fragmented market
Innovation is the key driver of beauty and personal care sales
An uncertain future for players pending the outcome of Brexit

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources