Men’s grooming is set to see strong but slowing retail volume and current value growth over the course of the forecast period, as more men start to use such products. Rising urbanisation and the premiumisation trend are expected to support demand for male-specific products.
Greater development of colour cosmetics targeted towards a male audience is expected in the forecast period. Thai men are projected to be increasingly interested in using colour cosmetics, especially BB/CC cream, eyebrow kits, and lip products (no make-up-style colours).
Just like other categories within beauty and personal care, men’s grooming is expected to see greater penetration of e-commerce in the forecast period, through both e-marketplaces and social media, including Facebook, Instagram and TikTok, thanks to convenience, home delivery (often free) and exclusive online promotions, all of which are attractive to end consumers. Brands in both the premium and mass segments are expected to use social media for promotion to reach out to their target audience to advertise new launches, marketing events and campaigns, as well as promotions.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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