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Men's Grooming in Thailand
April 2021
2020 IMPACT
Pre-COVID-19 trends seem to have been exacerbated by the health crisis in 2020
Men’s shaving struggled in 2019. Following the global trend, an increasing number of men began to sport beards in vintage, hipster and street styles.
Online marketing increasingly important during the COVID-19 pandemic
With the exception of men’s bath and shower, there were few new product developments within men’s grooming in 2020. Players seemed to focus their efforts on ensuring strong coverage for their brands on social media sites in the form of positive product reviews and rankings.
Inventive new marketing techniques used in 2020
Some inventive marketing techniques were used by men’s grooming players in 2020 in order to attract consumer attention. The Head & Shoulders brand, for example, launched its new Super Fresh formula with a new brand ambassador named Mario Maurer, a well-known local model.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Thailand report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Men's Grooming in Thailand?
Which are the leading brands in Thailand?
How are products distributed in Thailand?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Men's Grooming in Thailand - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Pre-COVID-19 trends seem to have been exacerbated by the health crisis in 2020
Online marketing increasingly important during the COVID-19 pandemic
Inventive new marketing techniques used in 2020
RECOVERY AND OPPORTUNITIES
Accelerating growth over the forecast period for men’s grooming
Premiumisation set to drive growth going forward
Online and offline marketing activities set to remain critical in men’s grooming
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2015-2020Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Beauty and Personal Care in Thailand - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Men's Grooming
Men's Post-Shave
Men's Pre-Shave
Men's Razors and Blades
Premium Men's Bath and Shower
Mass Men's Bath and Shower
Premium Men's Deodorants
Mass Men's Deodorants
Premium Men's Hair Care
Mass Men's Hair Care
Premium Men's Skin Care
Mass Men's Skin Care
Premium Men's Fragrances
Mass Men's Fragrances
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Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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