Executive Summary

Jun 2019
PROSPECTS
Men’s bath and shower leads growth in men’s grooming

The strong growth being seen in sales of men’s grooming is largely due to rising demand for men’s toiletries. In particular, demand for male-specific bath and shower products is taking off.

Interest in men’s skin care continues to rise

Although skin care products have traditionally been seen as the sole preserve of women, attitudes towards skin care are changing among the population of Thailand. Increasingly, men are becoming interested in maintaining their youthful appearance through the use of skin care products and this has led to the emergence of male-specific products in the category.

Natural ingredients the latest trend in new product development

In line with the general trends seen across beauty and personal care in 2018, natural ingredients came to the fore in a big way in men’s grooming over the course of the year. The most noticeable of these new launches was seen in men’s deodorants, where Beiersdorf launched Nivea Men Deep Green, Nivea Men Deep White and Nivea Men Deep Brown, two new fragrances which have the aromas of coffee, Amazonia and charcoal respectively.

COMPETITIVE LANDSCAPE
Beiersdorf Thailand retains leadership of competitive landscape

The launch of Nivea Men Liquid Foam was a highlight for 2017; the product offers the latest innovation as the first liquid facial foam in Thailand with a claim on powerful deep cleansing action. Besides, Nivea deodorant Men deep green and Men Deep Brown are the new fragrance smell of coffee and Amazonia with black Charcoal.

L’Oréal Group launches a new men’s skin care range

L’Oréal is one of the leading players in terms of expanding its sales and product ranges by appealing explicitly to men. 2018 saw the company target different skin types with the expansion of its L’Oréal Men Expert range, which now features different products that are suitable for sensitive skin, oily skin and also ageing skin.

Local companies and brands come to the fore

With the trading conditions for local players improving over the course of the review period, 2018 saw numerous local brands break through in men’s grooming. Better Way (Thailand) Co Ltd managed to become more competitive with its wide ranges of men’s grooming products.

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Men's Grooming in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Thailand?
  • What are the major brands in Thailand?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Thailand - Category analysis

HEADLINES

PROSPECTS

Men’s bath and shower leads growth in men’s grooming
Interest in men’s skin care continues to rise
Natural ingredients the latest trend in new product development

COMPETITIVE LANDSCAPE

Beiersdorf Thailand retains leadership of competitive landscape
L’Oréal Group launches a new men’s skin care range
Local companies and brands come to the fore

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Local brands in the ascendant as moderate growth is registered in a mature industry
The rise of beauty specialist retailers stimulates growth in sales of beauty products
Thai consumers become more open to new products
Natural ingredients became more popular across numerous categories
Mass products set to underpin growth, with local brands to be among the big winners

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources