Competitive Landscape
Société Bic Sa and Procter & Gamble Lanka Pvt Ltd Fortify Leadership as Market Dynamics Shift Towards Grooming Tools
The men's grooming landscape in Sri Lanka remains highly concentrated in 2025, with the top manufacturer, Société Bic SA, holding a dominant retail value share of 68%. This represents a slight decline from previous years but still confirms overwhelming market control.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Sri Lanka report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Sri Lanka?
- Which are the leading brands in Sri Lanka?
- How are products distributed in Sri Lanka?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Sri Lanka - Category analysis
Key Data Insights
Men's Grooming Summary
Young Consumers Shift to Trimmers Fuels Retail Value Growth Despite Economic Constraints
Men’S Shaving Leads in Value Driven by Traditional Grooming, Toiletries Grow on Convenience Appeal
Spa Ceylon and Dove Men+Care Exemplify Grooming Trends Transforming Male Routines
Younger Consumers Adopt Budget-Friendly Grooming, Driving Steady Growth
Men’S Shaving Remains Largest While Toiletries Lead Growth on Convenience
Rising Interest in Men’S Skin Care and Grooming Tech Shapes Future Business Strategies
Société Bic Sa and Procter & Gamble Lanka Pvt Ltd Fortify Leadership as Market Dynamics Shift Towards Grooming Tools
Small Local Grocers Lead While E-Commerce Gains Ground with Urban and Young Shoppers
Beauty and Personal Care in Sri Lanka - Industry Overview
2025 Developments
Key Data Insights
Economic and Consumer Pressures Shape Steady Growth and Cautious Spending
Bath and Shower Leads in Value, with Growing Interest in Tailored and Inclusive Products
Local Brands Lead with Inclusive, Affordable and Multifunctional Innovations
Consumers Prioritise Affordability and Multifunctionality Amid Financial Constraints
Bath and Shower Maintains Leadership While Colour Cosmetics Sees Growth Momentum
Inclusive Innovation and Premium Trust Shape Future Brand Strategies and Growth
Unilever Sri Lanka Ltd and Hemas Holdings Plc Consolidate Leadership Amid Steady Market Concentration
Small Local Grocers Lead Sales While Health and Beauty Specialists Retain Importance
Retail E-Commerce Grows as Consumers Seek Convenience and Variety Online
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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