After a dismal performance in 2020 when retail volumes dropped well below 2016 levels, men’s grooming saw consumers return to the category in large numbers. Although some pandemic restrictions persisted, men returned to work and socialising for at least part of the year.
Fragrances witnessed strong growth in 2021 after a substantial decline the year prior. Fragrances are closely linked to social status, so as socialising resumed, many men re-stocked with fragrances.
National brand owners Synergy Distribution, distributing the Gillette brand for Procter & Gamble, remained the major player in Uzbekistan men’s grooming in 2021. Gillette was once again the premier men’s shaving brand and led men’s razors and blades and was very well positioned in both men’s pre-shave and men’s post-shave, enjoying the benefits of positive brand reputation as well as good availability on retail shelves.
Shaving and fragrances will remain the most popular products in men’s grooming during the forecast period. Premium men fragrances has a better potential due to the social status of these brands in Uzbekistan.
Western trends in men’s grooming will continue to develop in Uzbekistan albeit framed by a very conservative social framework. Outside of men’s razors and blades and fragrances, Nivea Men is the most visible brand, leading men’s toiletries and as well as men’s pre-shave and men’s post-shave.
Direct sellers have made strong progress in Uzbekistan since the pandemic by taking advantage of the closure of non-essential stores where men typically purchase grooming products. Brands such as Oriflame are expected to have a stronger footprint during the forecast period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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