Mass brands will continue to dominate in men's grooming, driven by the price-sensitive environment compacted by ongoing inflationary pressures and geopolitical unrest. That said, it is likely that men in Uzbekistan will continue to invest more in higher-end fragrances over the forecast period, due to the social status such products offer.
Global players will continue to lead in men's grooming, as local production in this area is underdeveloped and does not enjoy a prestigious reputation among the population. Brand Gillette (Synergy Distribution OOO (NBO) and The Procter & Gamble Co (GBO) is expected to hold its lead in men’s razors and blades, followed by Dorco (Dorco Co Ltd) which is the closest contender.
Direct selling is popular in Uzbekistan, and this should not be overlooked in men’s grooming, with Oriflame as a noted brand in the category. Indeed, Oriflame holds second brand place in the overall category, along with topping the list in men’s fragrances.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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