Executive Summary

Jun 2019
PROSPECTS
Economic growth and rising image-conscious among men set to boost demand

Men’s grooming is projected to see total volume sales decline in 2019, mainly as a result of steep price hikes imposed towards the end of the review period following the devaluation of the Uzbekistani som. However, total volume sales should start to grow again from 2020 as economic conditions improve.

Men’s post-shave expected to show the strongest performance

Men’s post-shave looks set to show the fastest growth in volume and current value terms over the forecast period. This is partly because sales are emerging from a comparatively low base, though the category’s performance will also be bolstered by increasing appreciation for the specific benefits of such products among male consumers.

Mass brands will continue to dominate men’s grooming

Mass brands will continue to dominate men’s grooming over the forecast period, with opportunities for improvements in the penetration of premium brands set to remain limited. This is partly because the ongoing inflationary effects of the recent currency devaluation mean that many Uzbekistanis will remain highly price-sensitive even as economic conditions continue to improve.

COMPETITIVE LANDSCAPE
Synergy Distribution maintains strong lead thanks to success of Gillette

Synergy Distribution, which represents Procter & Gamble’s Gillette and Old Spice brands in Uzbekistan, remained the clear leader in men’s grooming in value terms in 2018. Gillette is by far the more successful of these two brands, having maintained a dominant position in men's razors and blades throughout the review period thanks to its unrivalled reputation for offering high quality and innovative products.

Nivea Men remains the top brand in men’s toiletries

Palmy Flower ranked second overall in men’s grooming in 2018 thanks to its distribution of Beiersdorf brand Nivea Men. Nivea Men held commanding leads in men’s toiletries, men’s pre-shave and men’s post-shave, with its trusted reputation for quality ensuring it continued to enjoy a high level of brand loyalty among male consumers in Uzbekistan.

Mass media advertising largely limited to Russian TV stations and magazines

International brands such as Gillette and Nivea Men are the most heavily advertised in men’s grooming, with the handful of local players present in this category primarily using below-the-line activities to promote their products. Mass media advertising is almost exclusively conducted via popular Russian-language TV stations and magazines.

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Men's Grooming in Uzbekistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Economic growth and rising image-conscious among men set to boost demand
Men’s post-shave expected to show the strongest performance
Mass brands will continue to dominate men’s grooming

COMPETITIVE LANDSCAPE

Synergy Distribution maintains strong lead thanks to success of Gillette
Nivea Men remains the top brand in men’s toiletries
Mass media advertising largely limited to Russian TV stations and magazines

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 5 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 7 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Uzbekistan’s beauty and personal care market posts mixed results in 2018
Favourable demographic and economic trends mitigate impact of price hikes
International brands continue to lead but domestic players become more competitive
Uzbek-South Korean joint venture Navoiy Beauty Cosmetics begins production
Economic growth will underpin market expansion over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources