The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Razors and blades recorded a slowing growth rate in current value terms in 2019. One of the reasons for the slowing growth was the increasing unit prices of these products.
Self-education in men’s grooming is not as common as it is in women’s personal care, so that advertising is the main channel through which companies can attract the interest of any potential consumer. When Romanian men shop for a personal care product, they want to be as time-efficient as possible, unlike Romanian women, who are likely to spend a much longer time deciding on the best scent or the most attractive packaging.
Procter & Gamble Distribution SRL was the clear leader in men’s grooming in Romania throughout the review period. The company benefits from an early market entry with its well-known brand Gillette, as well as other brands successfully launched after Gillette, backed by aggressive advertising campaigns in various different channels.
Sales of men’s grooming are now expected to decline by 10% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 5% growth forecast for 2020 during research conducted at the end of 2019, before the spread of COVID-19.
All areas of men’s grooming products will see negative growth in 2020, but men’s shaving and men’s fragrances will record particularly strong declines at constant 2019 prices. The trend towards facial hair, with beards ever more popular among male consumers, is expected to receive further impetus as men spend more time in the home as a result of COVID-19 stay-at-home mandates.
After the declines seen in 2020, all areas of men’s grooming products, and therefore the overall category too, will return to seeing positive value growth from 2021 at constant 2019 prices. It will be a strong rebound for men’s grooming products in 2021, ahead of the figure forecast for this year made during research conducted at the end of 2019 before the spread of COVID-19.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in Romania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.