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Country Report

Men's Grooming in

Men's Grooming in Romania

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Over 80% of sales accounted for by men living in urban areas

Although around half of the Romanian population live in rural areas, over 80% of men’s grooming sales are accounted for by men living in urban areas. This can be attributed to several factors, with the most important being the expansion of modern retailing and higher consumer incomes in urban areas.

Romanian men seek a good price/quality ratio

As many Romanian men spend time researching the products they plan to buy, they tend to remain loyal to the choices they make as long as they offer a good price/quality ratio. However, some men’s grooming categories, such as skin care, are underdeveloped in Romania.

COMPETITIVE LANDSCAPE

Men’s shaving products with natural ingredients are performing well

Shaving products are among the first to be purchased by Romanian men when shopping for personal care items, along with men’s toiletries. Men’s shaving is a category which is seeing ongoing development and thus is helping to drive growth in men’s grooming as a whole in Romania.

Men’s grooming set to continue to benefit from ongoing innovation and new product launches

Men are becoming increasingly beauty- and image-conscious and are therefore paying more attention to their appearance. Millennials are questioning gender boundaries, as a result of which social taboos associated with the use of male grooming products are slowly disappearing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Romania?
What are the major brands in Romania?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Romania - Category analysis

HEADLINES

PROSPECTS

Over 80% of sales accounted for by men living in urban areas

Romanian men seek a good price/quality ratio

COMPETITIVE LANDSCAPE

Men’s shaving products with natural ingredients are performing well

Men’s grooming set to continue to benefit from ongoing innovation and new product launches

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Over 80% of sales accounted for by men living in urban areas

Romanian men seek a good price/quality ratio

COMPETITIVE LANDSCAPE

Men’s shaving products with natural ingredients are performing well

Men’s grooming set to continue to benefit from ongoing innovation and new product launches

Samples

Overview

Why buy this report?

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Table of Contents

Men's Grooming in Romania - Category analysis

HEADLINES

PROSPECTS

Over 80% of sales accounted for by men living in urban areas

Romanian men seek a good price/quality ratio

COMPETITIVE LANDSCAPE

Men’s shaving products with natural ingredients are performing well

Men’s grooming set to continue to benefit from ongoing innovation and new product launches

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

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