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Country Report

Men's Grooming in

Men's Grooming in Romania

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Men’s grooming sees declines as reduced disposable income and limited need to maintain appearance deter purchases

All areas of men’s grooming, except for mass men’s fragrances, will see negative growth in 2020 as men pay less attention to maintaining their appearance during the extended time spent at home. Mass men’s fragrances remained at a similar current value growth rate as the previous year, likely gaining some share from consumers who traded down from premium men’s fragrances to a cheaper option.

Slowing growth for razors and blades, but growing consumer interest in men’s toiletries

Razors and blades had been recording a slowing current value growth rate in late review and in 2020 recorded a strong decrease in sales. Many Romanian men do not shave for themselves, but to maintain their image in society, especially for work purposes.

Procter & Gamble continues to lead as Avon losing share and continues to slip down the rankings

Procter & Gamble Distribution will remain the clear leader in men’s grooming in Romania in 2020 as has remained so throughout the review period. The company benefits from an early category entry with its well-known brand Gillette, which is backed by aggressive advertising campaigns via a variety of channels.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Romania?
What are the major brands in Romania?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men’s grooming sees declines as reduced disposable income and limited need to maintain appearance deter purchases

Slowing growth for razors and blades, but growing consumer interest in men’s toiletries

Procter & Gamble continues to lead as Avon losing share and continues to slip down the rankings

RECOVERY AND OPPORTUNITIES

Strong recovery expected for men’s grooming as social restrictions are relaxed

E-commerce set for dynamic growth as consumers continue to benefit from the channel’s convenience and ease of use

Mass men’s grooming set for stronger performance than premium men’s grooming as economic damage lingers

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Men’s grooming sees declines as reduced disposable income and limited need to maintain appearance deter purchases

Slowing growth for razors and blades, but growing consumer interest in men’s toiletries

Procter & Gamble continues to lead as Avon losing share and continues to slip down the rankings

Samples

Overview

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Table of Contents

Men's Grooming in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Men’s grooming sees declines as reduced disposable income and limited need to maintain appearance deter purchases

Slowing growth for razors and blades, but growing consumer interest in men’s toiletries

Procter & Gamble continues to lead as Avon losing share and continues to slip down the rankings

RECOVERY AND OPPORTUNITIES

Strong recovery expected for men’s grooming as social restrictions are relaxed

E-commerce set for dynamic growth as consumers continue to benefit from the channel’s convenience and ease of use

Mass men’s grooming set for stronger performance than premium men’s grooming as economic damage lingers

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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