The men’s grooming category is expected to see demand remain steady during the forecast period. For men, shaving is embedded in the Egyptian culture and lifestyle, so men generally need to shave before going to work, or on social engagements.
Products that are multi-purpose strongly appeal to male consumers, particularly in a time of economic difficulty, when they appear to offer greater value for money. Products such as 3 in 1 body bars, solid shampoos, and so on, are very attractive to men.
Natural and organic ingredients are not only popular amongst women, but are also becoming increasingly prominent in the men’s grooming category. As this trend develops in the broader beauty and personal care market, it is likely to have a growing influence on demand in men-specific products.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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