Men’s grooming witnessed strong increases in both volume and current value sales in 2021, after suffering from the lock down and the working from home trend in 2020. Men reduced grooming regimes in 2021 reducing the frequency of use for some products.
The need to economise in 2021 has reduced the frequency of buying razors with men using each disposable razor for a longer period of time to save money. Men have also opted to exclude post-shave products from their routine as these are not essential and can be substituted with cheaper, natural products such as aloe vera gel.
Lord Precision Industries SAE continues to lead men’s grooming where it has a strong presence in razors and blades. The Lord brand holds the lead places in men’s shaving and men’s razors and blades, beating the iconic Gillette brand (from Procter & Gamble Egypt SAE).
Men’s grooming is expected to witness solid value growth during the forecast period as men’s grooming becomes further embedded in Egyptian lifestyles. Men are expected to expand their grooming routine with shaving at the core.
Prices of men’s grooming products increased in the second half of 2021 due to higher fuel and electricity prices and rising inflation. The rising cost of living is forcing men to economise and seek out promotional deals and his trend that is expected to continue as inflation continues to rise in 2022.
Traditional grocery stores are a popular retail channel for men’s grooming products as they are located in every neighbourhood in Egypt. However, health and beauty specialists usually have the biggest variety of men’s grooming products.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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