Executive Summary

Jun 2019
PROSPECTS
Men’s shaving continues to dominate men’s grooming

In men’s grooming in Egypt, men’s pre-shave was the main driver of growth in 2018, witnessing one of the highest growth rates due to the stabilisation of prices. Men’s pre-shave products are seeing growing sales due to their importance for daily use by a wide base of men.

Hypermarkets anticipated to grow

The most significant channel for men’s grooming is traditional grocery retailers where consumers can find many varieties of products in men’s pre-shave, post-shave, and razors and blades. Pharmacies also form one of the main channels due to having a hygienic products section.

Small categories are not as popular but are still growing

Other categories in men’s grooming represent a smaller portion of value sales. For example, men’s skin care, even though witnessing value growth, is not gaining significant popularity in Egypt.

COMPETITIVE LANDSCAPE
The Procter & Gamble Co maintains its position

The Procter & Gamble Co is a leading player in men’s grooming. Its Gillette brand has been well known in men’s shaving in Egypt for a long time.

Marico Egypt leads men’s hair care

Marico Egypt leads men’s hair care through its Hair Code and Fiancée brands. Hair Code has introduced a number of varieties which has encouraged people to buy more.

Men’s skin care products still need more time

New men’s skin care products were introduced in 2018 including some anti-ageing products as well as moisturising creams. Oriflame and Avon have been the leading players in Egypt in these product types.

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Men's Grooming in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Egypt?
  • What are the major brands in Egypt?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Egypt - Category analysis

HEADLINES

PROSPECTS

Men’s shaving continues to dominate men’s grooming
Hypermarkets anticipated to grow
Small categories are not as popular but are still growing

COMPETITIVE LANDSCAPE

The Procter & Gamble Co maintains its position
Marico Egypt leads men’s hair care
Men’s skin care products still need more time

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt witnesses stabilisation which positively influences growth in beauty and personal care
General stabilisation seen in the economy and prices
Competition is in mass brands’ favour
Natural product trends are changing the competitive arena
Beauty and personal care is anticipated to grow

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources