The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Men’s grooming witnessed continued good growth in 2019 due to limited price increases. Men’s premium shower gel and skin care were particularly dynamic.
Lord Precision Industries SAE led the category in 2019, thanks to its strong lead in men’s razors and blades with the Lord brand. Lord razors are popular due to their affordable prices compared with the competition, targeting class C (low-tier) consumers in all Egyptian governates.
Middle East Chemical Co (MEC) led men’s pre-shave in 2019. Its Ingram range enjoys longstanding trust among consumers, and is offered at affordable prices.
Sales of men’s grooming are now expected to grow by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged on our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
The category has seen shifts in retail channels as a result of COVID-19. Purchases have increasingly occurred along with grocery shopping, whether online or through bricks and mortar stores such as Carrefour Egypt online or branches.
Men’s shaving should see a marginal impact, with less frequent shaving/beard trimming routines as a result of fewer social occasions. Men’s toiletries should mirror shifts in their respective core categories.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in Egypt market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.