In response to the rising demand for men’s grooming, Malaysia is expected to see the entrance of more disruptive brands over the forecast period with these looking to meet the different needs of male consumers. Kahf, for example, is a halal men’s grooming brand which was launched in Malaysia in 2022 by PT Paragon Technology and Innovation.
There are a large and growing number of men’s skin care brands present in Malaysia and many of these are expected to focus on branching out into new and more niche areas of skin care with high potential and untapped demand. For example, men’s skin care in the form of facial cleansers could become highly popular, while other categories like moisturisers and anti-agers are also seen to have lots of untapped potential.
Premiumisation is expected to have a growing influence on men’s grooming during forecast period with the launch of more premium men’s skin care products. As men show a growing interest in their appearance, especially within the younger generations, there is likely to be a growing willingness to buy men’s grooming products which are perceived to deliver superior results.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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