Air quality is a top priority for households in Australia and therefore demand for air purifiers is expected to continue expanding over the forecast period. This will be due to ongoing concerns regarding the spread of viruses, worsening allergens, smoke inhalation from wildfires, mould from flooding, and pollutants.
It is likely that Dyson will continue to gain share in ait treatment products, as it strengthened its leadership of the dynamic air purifiers in 2022. With further growth predicted for the latter over the forecast period, Dyson is well-positioned to benefit from new technology that aims to help make homes more hygienic.
Air purification technology has been increasingly incorporated into air conditioners by players in response to growing concerns among Australians regarding air quality in their homes. In addition, connectivity is also becoming important as consumers want the ability to control the air quality of their homes through smart devices even when they are not present.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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