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Country Report

Air Treatment Products in

Air Treatment Products in Australia

35 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Connectivity in air treatment products

The trend that has been widely recognised by players in air treatment products is the focus on connectivity and smart features. As consumers look for appliances that they can control through versatile configurations, connected appliances such as fans, humidifiers, air purifiers and dehumidifiers have increasingly included improved control settings.

Energy efficiency and price remain leading consumer considerations

In air treatment products, energy efficiency and price continued to be the two leading factors that influence a customer’s purchasing decision. Due to rising energy prices in Australia, consumers continue to pay close attention to household consumption levels, which includes monitoring air treatment products.

Air purifiers is the strongest performer

The best performer in air treatment products was air purifiers in 2018, with the highest retail volume growth in 2018. The health benefits that an air purifier provide to a household have been communicated effectively to consumers, who continue to purchase these on an incremental basis.

COMPETITIVE LANDSCAPE

Private label gains prominence in air treatment products

In 2018, Wesfarmers gained retail volume share in air treatment products. Since price remains a leading factor in purchasing decisions, consumers will continue to opt for the most economical appliance they can find, and Wesfarmers, along with Woolworths, focused on attracting and capturing these consumers.

The new Dyson Pure Cool

Dyson Appliances launched its new Dyson Pure Cool earlier in 2018. Dyson’s new air purifier maintains the trend of managing and monitoring indoor air pollution levels at home, as well as convenient interface through connectivity features and an LCD screen on the appliance itself.

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Air Treatment Products Sample Report Air Treatment Products Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Treatment Products in Australia?
What are the major brands in Australia?
Are split air conditioners taking share from room and window units?
Is construction a key retail channel for distribution in Australia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Air Treatment Products in Australia - Category analysis

HEADLINES

PROSPECTS

Connectivity in air treatment products

Energy efficiency and price remain leading consumer considerations

Air purifiers is the strongest performer

COMPETITIVE LANDSCAPE

Private label gains prominence in air treatment products

The new Dyson Pure Cool

Chart 1 Dyson Pure Cool

CATEGORY DATA

Table 1 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 2 Sales of Air Treatment Products by Category: Value 2013-2018
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 8 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

Steady growth for consumer appliances

Large capacity, a growing trend

Innovation driving premiumisation

Private label’s emerging presence

Positive outlook for consumer appliances in Australia

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Treatment Products in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Connectivity in air treatment products

Energy efficiency and price remain leading consumer considerations

Air purifiers is the strongest performer

COMPETITIVE LANDSCAPE

Private label gains prominence in air treatment products

The new Dyson Pure Cool

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Treatment Products in Australia - Category analysis

HEADLINES

PROSPECTS

Connectivity in air treatment products

Energy efficiency and price remain leading consumer considerations

Air purifiers is the strongest performer

COMPETITIVE LANDSCAPE

Private label gains prominence in air treatment products

The new Dyson Pure Cool

CATEGORY DATA

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

Steady growth for consumer appliances

Large capacity, a growing trend

Innovation driving premiumisation

Private label’s emerging presence

Positive outlook for consumer appliances in Australia

MARKET INDICATORS

MARKET DATA

SOURCES

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