Air purifiers have been the strongest growth category under air treatment products due to bushfires, floods and the COVID-19 outbreak. Australians have become more conscious and educated about home air quality, and are now familiar with using air purifiers to prevent and assist in breathing difficulties that occur due to poor air quality.
Air conditioners reported a negative decline in 2020, due to the slowdown of the construction industry in Australia related to the COVID-19 financial downturn. Due to the high volume sales through the construction channel, sales have been impacted negatively by the drop in sales of air conditioners in new apartment buildings.
De’Longhi maintained its year-on-year volume growth sales, due to its pricing strategy and new product launches throughout 2020. The manufacturer has established itself in the Australian cooling, dehumidifying and cooling fan market, addressing a wide range of consumer groups through its various price ranges and strong retail presence in both physical and online stores.
This model comes with quiet operation making it suitable for bedrooms, dual barrier coating to reduce grease and dust collection in the air conditioner and Wi-Fi control which supports Amazon Alexa and Google Assistant and finally a 5.5 energy star rating.
Connectivity in air treatment products is an emerging trend, aligning to the preference for smart homes. This is due to their easy incorporation into the daily routine for energy-saving and use during off-peak hours, while consumers spend more time working and studying at home.
With the new MEPS requirements for portable air conditioners which came into effect in April 2020, energy efficiency remains on top of consumers’ priority list, and manufacturers are expected to launch more energy-efficient models. Consumers are interested in the new labelling requirements of air treatment products, especially air conditioners, due to their energy consumption.
Cooling fans and air coolers remain popular in Australian households due to their affordable pricing as opposed to installing an air conditioner. As consumers suffer from longer heat waves during the summer months, they are looking for easy and quick cooling solutions without the need to spend big, or waiting for installation.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Air Treatment Products research and analysis database.
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