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Country Report

Air Treatment Products in

Air Treatment Products in Australia

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health concerns behind category’s growth

In 2017, health became one of the leading drivers of demand for air treatment products. The amount of people affected by asthma in Australia continued to increase, with the country holding of one of the highest rates of asthma in the world, with 10% of the local population being affected.

Hot summer drives demand for cooling the home environment

Stable volume growth was noted for air conditioners and cooling fans because the recent Australian summer was noted to be one of the hottest in the past decade. Major retailers running out of stock and increased spending on air cooling were only several factors driving growth.

Portability a key factor

Portable air conditioners, considered under room air conditioners, were extremely popular in 2017 due to significant interest from manufacturers, retailers and consumers. Due to the unexpected high level of demand in 2017, it is foreseeable that 2018 will experience a similar trend with manufacturers of portable air conditioners ensuring higher levels of stock are available on shelves to satisfy demand.

COMPETITIVE LANDSCAPE

Daikin’s new acquisition

Daikin Industries acquired Airmaster, the Australian air conditioning maintenance company, through its subsidiary Daikin Australia. The new acquisition is set to expand Daikin’s capabilities by extending the range of maintenance services for air conditioners to different places across Australia.

Companies focus on multifunctionality

Air treatment products is no exemption to the demand for multifunctional appliances at home. Dyson released the Pure Hot+Cool air purifier, which has both cooling and heating properties, as well as air cleaning features.

Changing living environment prompts design innovation

Companies have identified the need for smaller and more compact products, as consumers shift towards smaller living spaces and thus require appliances to adapt to the size of their new household. Manufacturers such as Daikin have started developing air conditioning systems for smaller size apartments and houses, which will be just one of the first effects from the small living space trend.

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Air Treatment Products Sample Report Air Treatment Products Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Treatment Products in Australia?
What are the major brands in Australia?
Are split air conditioners taking share from room and window units?
Is construction a key retail channel for distribution in Australia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Air Treatment Products in Australia - Category analysis

HEADLINES

PROSPECTS

Health concerns behind category’s growth

Hot summer drives demand for cooling the home environment

Portability a key factor

COMPETITIVE LANDSCAPE

Daikin’s new acquisition

Companies focus on multifunctionality

Changing living environment prompts design innovation

CATEGORY DATA

Table 1 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 2 Sales of Air Treatment Products by Category: Value 2012-2017
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 8 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

Another year of growth and new developments

Signs of a housing slowdown in Australia?

Product reviews become an essential factor to consider

Smaller living spaces impact innovation

Positive forecast for consumer appliances

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Treatment Products in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health concerns behind category’s growth

Hot summer drives demand for cooling the home environment

Portability a key factor

COMPETITIVE LANDSCAPE

Daikin’s new acquisition

Companies focus on multifunctionality

Changing living environment prompts design innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Treatment Products in Australia - Category analysis

HEADLINES

PROSPECTS

Health concerns behind category’s growth

Hot summer drives demand for cooling the home environment

Portability a key factor

COMPETITIVE LANDSCAPE

Daikin’s new acquisition

Companies focus on multifunctionality

Changing living environment prompts design innovation

CATEGORY DATA

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

Another year of growth and new developments

Signs of a housing slowdown in Australia?

Product reviews become an essential factor to consider

Smaller living spaces impact innovation

Positive forecast for consumer appliances

MARKET INDICATORS

MARKET DATA

SOURCES

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