The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2019
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The trend that has been widely recognised by players in air treatment products is the focus on connectivity and smart features. As consumers look for appliances that they can control through versatile configurations, connected appliances such as fans, humidifiers, air purifiers and dehumidifiers have increasingly included improved control settings.
In air treatment products, energy efficiency and price continued to be the two leading factors that influence a customer’s purchasing decision. Due to rising energy prices in Australia, consumers continue to pay close attention to household consumption levels, which includes monitoring air treatment products.
The best performer in air treatment products was air purifiers in 2018, with the highest retail volume growth in 2018. The health benefits that an air purifier provide to a household have been communicated effectively to consumers, who continue to purchase these on an incremental basis.
In 2018, Wesfarmers gained retail volume share in air treatment products. Since price remains a leading factor in purchasing decisions, consumers will continue to opt for the most economical appliance they can find, and Wesfarmers, along with Woolworths, focused on attracting and capturing these consumers.
Dyson Appliances launched its new Dyson Pure Cool earlier in 2018. Dyson’s new air purifier maintains the trend of managing and monitoring indoor air pollution levels at home, as well as convenient interface through connectivity features and an LCD screen on the appliance itself.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Treatment Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Treatment Products in Australia market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.