Air Treatment Products in Australia

PROSPECTS

Air purifiers continues to record strong growth

Air purifiers was again one of the best performers in air treatment products in 2019. Increasing awareness of indoor air pollution continued to be a leading growth driver for air purifiers.

Warmer weather conditions in Australia ensure consistent year-round sales of air conditioners

Split air conditioners and cooling fans saw strong growth in Australia over the review period, with warmer winters and hot summers continuing to boost sales of these products nationwide. In air treatment products in general there is an increasing focus on connectivity and smart features.

Energy efficiency and price remain leading consumer considerations

The average unit price of air treatment products continued to decline in 2019. Among the air treatment products recording falling average unit prices in this year were air purifiers, dehumidifiers and split air conditioners.

COMPETITIVE LANDSCAPE

Dyson takes top spot in air purifiers

Dyson Appliances (Aust) moved into the leading position in air purifiers in 2019 as its battle with Fitzone Solutions for supremacy in this category shifted firmly in Dyson’s favour. While both players registered strong sales growth in air purifiers, Dyson also made a significant share gain to assume the leadership in a category it only entered at the start of the review period.

Private label holds the biggest share in cooling fans

Private label has a role to play in air treatment products thanks to its sales in cooling fans, a category in which it holds a greater share than any branded player. In cooling fans in particular price remains a leading factor in purchasing decisions, meaning that consumers will opt for the most economical appliance they can find, which will often be in Wesfarmers or Woolworths stores.

Air conditioners leader Daikin launches new Lite/Multi Lite range

Daikin Industries, the leading player in air conditioners, has launched the new Lite and Multi Lite systems. The Lite range takes in seven models that all feature a compact modern design and are claimed to be “whisper quiet” when operating.

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