Air Treatment Products in Australia

PROSPECTS

Connectivity in air treatment products

The trend that has been widely recognised by players in air treatment products is the focus on connectivity and smart features. As consumers look for appliances that they can control through versatile configurations, connected appliances such as fans, humidifiers, air purifiers and dehumidifiers have increasingly included improved control settings.

Energy efficiency and price remain leading consumer considerations

In air treatment products, energy efficiency and price continued to be the two leading factors that influence a customer’s purchasing decision. Due to rising energy prices in Australia, consumers continue to pay close attention to household consumption levels, which includes monitoring air treatment products.

Air purifiers is the strongest performer

The best performer in air treatment products was air purifiers in 2018, with the highest retail volume growth in 2018. The health benefits that an air purifier provide to a household have been communicated effectively to consumers, who continue to purchase these on an incremental basis.

COMPETITIVE LANDSCAPE

Private label gains prominence in air treatment products

In 2018, Wesfarmers gained retail volume share in air treatment products. Since price remains a leading factor in purchasing decisions, consumers will continue to opt for the most economical appliance they can find, and Wesfarmers, along with Woolworths, focused on attracting and capturing these consumers.

The new Dyson Pure Cool

Dyson Appliances launched its new Dyson Pure Cool earlier in 2018. Dyson’s new air purifier maintains the trend of managing and monitoring indoor air pollution levels at home, as well as convenient interface through connectivity features and an LCD screen on the appliance itself.

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