Hot weather in the country, along with an increase in living standards, are supporting demand for air treatment products overall. Vietnamese people also have a wider variety of brands to choose from, across many price points to suit all budgets.
In response to higher health concerns, air purification, filtration and antibacterial functions are expected to remain top priority value-add features when consumers choose air conditioners. Besides, other factors such as inverter technology, quieter operation, and fast cooling, are gradually becoming standards which increase brands’ competitive advantages.
While there are various sellers on e-commerce, despite the cheaper prices they offer, consumers are now prioritising large retailers such as Dienmayxanh and Nguyen Kim, thanks to their aftersales services, trustworthiness through warranties, free installation and, most importantly, such retailers accept various banks for instalment payments. Besides, brands’ official stores on e-commerce platforms are also attractive due to ongoing promotional programmes, deep discounts, and free delivery services to rural areas.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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