Consumer demands for good air quality and air conditioners have been increasing in the past few years and, even after corresponding boosts in sales during the pandemic era, all areas in air treatment products are likely to see ongoing demand over the forecast period. The exception here is seen in dehumidifiers, which is set to face an ongoing downwards trend over the forecast period, with volume sales remaining under zero growth.
Air conditioners had been very uncommon in private households at the beginning of the review period and were widely regarded as a rather decadent luxury. However, with more hot and long summers expected, along with increased demands for pleasant atmospheres at home and/or in home offices, at least portable room air conditioners are expected to be key items on the wish lists of many consumers.
Environmental concerns were not subjects of note among the general public regarding air conditioners in the review period, despite their excessive energy use. However, along with their growing prevalence and the rising environmental awareness among the population in general, these factors could increasingly influence purchasing decisions over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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