With temperatures expected to continue increasing during Polish summers throughout the forecast period, it is inevitable that there will be higher demand for cooling fans and split air conditioners among the population of Poland. Split air conditioners are expected to be more common in Polish homes, especially in light of rising homeownership rates as those who own their own homes can freely install these appliances.
While online sales of air treatments products peaked in 2020 as the threat of contagion at the height of the COVID-19 pandemic discouraged consumers from shopping in stores, e-commerce still accounted for one-third of category volume sales in 2022 and the channel is expected to remain an important source of air treatment products during the forecast period. Leading e-commerce websites offer extremely good deals on a wide range of air treatment products, many of which have a niche positioning and are not stocked in stores in Poland.
Recent years have seen considerable innovation in air treatment products, specifically in terms of more advanced models of cooling fans that are more effective and more energy-efficient, while in air conditioners the use of inverter technology to power split air conditioners as a nothing short of revolutionary in terms of improving the effectiveness of appliances, reducing energy usage and improving reliability and extending the useful lifetime of these appliances. During the forecast period, innovation and new product development are expected to remain very important in terms of stimulating consumer interest in air treatment products and supporting sales growth.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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