In 2021, air treatment is expected to return to modest overall retail volume growth, following a dip in 2020. This is largely due to the performances of split air conditioners, air purifiers and humidifiers, as all other types are projected to see further declines.
In 2021, humidifiers and air purifiers are set to maintain their positive review period retail volume growth trajectories. Their positive performances did not originate from, but are supported by pandemic conditions, with consumers leading more home-centred lifestyles.
KTD Group is expected to remain the leading branded manufacturer in retail volume sales terms in 2021. The company is a local producer of room air conditioners, cooling fans and humidifiers under its Saturn brand.
Higher consumer price-sensitivity, and a focus on essential products due to COVID-19, is expected to lead to a steady decrease in overall retail volume sales of air treatment products over the forecast period. Ongoing uncertainty over the economy and high unemployment are likely to result in a more cautious attitude towards spending when it comes to non-essential and expensive appliances like some air treatment products.
More Ukrainians are paying attention to the air quality in their homes, especially households with small children. This behaviour is being driven by a burgeoning health and wellness trend, with consumers becoming more aware of the potential health issues relating to air pollution and poor air quality.
Split air conditioners is predicted to see the second-fastest retail volume CAGR over the forecast period, as people continue to work from home, at least in the short term. As a result, more consumers are likely to install these appliances to make their office and living spaces more comfortable.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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