Air treatment products is expected to continue to see retail volume decline for several more years, due to three pull factors. The first is that China’s air quality has improved over the years.
In the Chinese market, connected air conditioners that have fingertip control via mobile applications are already the mainstream. It is also no longer a rarity that high-end air conditioners come with advanced fresh air functions, humidification and purification, in addition to traditional cooling and heating features.
While consumers in China’s lower-tier cities and even the countryside are increasingly embracing air conditioners as their efficacy and efficiency improve, those vying for a better experience through upgrading or adding an air conditioner are seeking specialised products tailor-made for new scenarios. For example, air conditioners for installation in kitchens have gained momentum, with big players including Haier, Panasonic and Daikin eyeing the market as consumers have been spending more time in their kitchens since the pandemic.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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