The forecast period is expected to see Colombian consumers become more interested in the quality of the air they breathe, especially those who live in densely populated cities, where high levels of air pollution and the experiences of the COVID-19 pandemic have motivated many consumers to pay closer attention to the air quality in their homes. On average, healthy human beings would normally breathe in 8,000 litres of air per day and assuming that the average person spends more than 80% of their time indoors, the focus on improving indoor quality makes sense.
Unit price and energy efficiency are set to remain the most crucial influences on the purchasing decisions of Colombian consumers when buying air treatment products during the forecast period. This is a reflection of the price sensitivity of local consumers, many of whom are interested not only in reducing the purchase price of their air treatment products, but also minimising the ongoing costs of running these appliances in their homes.
With the forecast period expected to see the attention of consumers shift away from cooling fans and towards air conditioners, the leading names in conditioners are expected to continue launching with the data model that offer consumers far more than simply calling or heating the air in their homes as required. As the population of Columbia become more affluent and more sophisticated in their consumer choices, they are increasingly demanding air treatment products that are energy efficient and connected, as well as aesthetically attractive consumer appliances that are capable of blending in with their home decor.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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