While cooling fans will remain the most popular air treatment product in the Philippines over the forecast period as it offers the most versatile and affordable option for the wider population, some consumers will continue to invest in options that are perceived as offering greater functionality and convenience, including air conditioners. Average temperatures are likely to continue to rise in the Philippines, making it essential for air conditioning within homes in the coming years for those who can afford to invest in these products.
Filipinos conduct considerable research prior to purchasing big-ticket consumer appliances. This means that brands need to be more active in replying to questions and responding to reviews on their online flagship stores.
With high medical costs and the Philippines not expected to recover from the pandemic until the latter part of the forecast period, innovation in air treatment products will continue to focus on providing better solutions to health concerns to encourage consumers to buy these products as a preventative measure. However, the high cost of air purifiers, both in terms of initial purchase and filter replacements, will continue to hinder stronger growth for these products in the coming years despite heightened hygiene concerns.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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