Sales in air treatment products will benefit from the cross-category trend of improved economic conditions and higher disposable incomes over the forecast period, along with a booming property market. Indeed, home ownership increased towards the end of the review period thanks to the decrease in housing loan interest rates in the last quarter of 2019, along with the government incentive of up to TRY82,000 of non-repayable credit which was offered to first-time home buyers in 2020.
The Minister of Agriculture and Forestry, Bekir Pakdemirli, has stated that the risk of meteorological and agricultural drought is increasing in Turkey and that the temperatures will be going up in the next ten years. This is expected to benefit air treatment products further, with an increasing number of people purchasing these products over the forecast period.
It is expected there will be a stronger focus on energy efficiency and clean air over the forecast period. With disposable income levels having dropped during the pandemic due to rising unemployment and the closure of businesses, the demand for more energy efficient air treatment products is expected to increase over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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