Sales of air treatment products are expected to see a relatively flat performance in retail volume terms over the forecast period, although growth prospects will vary by category. While demand for cooling fans will continue to decline, the outlook for split air conditioners will remain very bright, as the tropical climate of the country coupled with an expected increase in the number of middle-income households helps to generate a wider interest in these products.
Air purifiers have the potential to register an accelerated rate of growth over the forecast period in retail volume terms. Such products should benefit from the growing number of health conscious consumers in Indonesia, especially within the country’s middle- to upper-income urban consumer base who are in a better position to able to afford these items.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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