Sales of air treatment products are expected to continue seeing steady growth in retail volume terms over the forecast period, as there will always be a consistent demand for these products in light of Indonesia’s hot weather. Indeed, the prospects for air treatment products remain very bright in the forecast period, especially as consumers become more familiar with other products such as air purifiers and split air conditioners.
Air purifiers is expected to remain the most dynamic category within air treatment products over the forecast period in retail volume terms. The category should benefit from the growing number of health conscious consumers in Indonesia, but especially among the country’s middle- to upper-income urban consumer base who are in a better position to afford these products.
Heading into the forecast period, the competitive landscape within air treatment products is expected to remain fragmented with numerous local companies offering cooling fans, which remain the major contributor to volume sales of air treatment products. The leading companies in cooling fans will therefore continue to lead air treatment products in terms of volume share, with Cosmos, Miyako and Maspion therefore likely to retain their lead.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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