Air Treatment Products in India

PROSPECTS

Air conditioners benefits from appeal of inverter technology

Air conditioners experienced favourable conditions in the summer of 2019, with rising temperatures encouraging consumers to look for respite. The availability of air conditioners with inverter technology, which makes them more energy efficient and reduces electricity bills, provided a boost to sales.

Split air conditioners driving growth

Split air conditioners continued to grow at the end of the review period, while window air conditioners experienced decline. A large number of people live in rented properties in urban areas where it is relatively easy to install and remove window air conditioners when moving home, undermining demand for replacement purchases.

Air purifiers sees growth driven by rising pollution

Air purifiers remained the most dynamic category in air treatment products in 2019, albeit from a relatively low base. The category did, however, see growth continue to slow.

COMPETITIVE LANDSCAPE

Crompton Greaves introduces new products as it targets upmarket demand

Crompton Greaves Ltd was the largest player in air treatment products in 2019. The company has a strong presence in cooling fans, which it supports through new product launches such as the Airbuddy kitchen fan.

Philips aims to fend off competition from new entrants with lower-priced models

Philips India retained top spot in the dynamic air purifiers category at the end of the review period. The company aims to bolster its capacity to compete with the growing number of new players entering the promising category by launching products in lower price ranges.

Private label having an impact in air conditioners

Private label players are making their presence felt in air treatment products in India. Established branded players are facing increasing competition not only from unbranded rivals in air coolers but also from private labels in air conditioners.

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