Demand for air treatment products is expected to gain strong momentum over the forecast period due to a variety of factors such as hotter summers, worsening air quality, increasing urbanisation, rising disposable incomes and aspiration for a better lifestyle. In 2023, the penetration of split air conditioners in India stood at 15% of households, leaving a significant opportunity for players to tap into.
While demand for entry-level air treatment products remained sluggish in 2023, premium/mid-premium products continued to fare well as Indian consumers increasingly demanded models with innovative features, smart connectivity, and better energy efficiency. This trend towards premiumisation is expected to continue over the forecast period, as consumers choose to spend more on better-quality products that are aesthetically pleasing and offer greater energy efficiency.
The distribution of air treatment products in India is likely to remain dominated by appliances and electronics specialists over the forecast period, since local consumers prefer to experience the physical product and talk to in-store experts before making a purchasing decision. This is especially true for products such as air conditioners, for which the penetration is still quite low and there are many first-time buyers who value being able to see or try the product beforehand.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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