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Learn moreJan 2021
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Air conditioners, the second biggest category within air treatment products in terms of volume sales, traditionally enjoys the biggest proportion of its sales from February to May due to the summer season and the intensity of heat in India. However, in 2020, due to stringent lockdown imposed in the country from late March to May, all stores were shut and e-commerce players were not allowed to deliver products.
Volume sales of cooling fans witnessed strong decline in 2020 as the outbreak of COVID-19 had a negative effect on the performance of the housing sector, reducing the number of installations, and delayed upgrades by consumers. Cooling fans have a strong penetration in India and the steady growth witnessed in the review period, prior to the outbreak of COVID-19, was triggered either by the government’s PMAY scheme or by premium offerings from manufacturers.
Retail volume sales of air purifiers also declined in 2020 but to a lesser extent compared to appliances for cooling. It is thought that economic uncertainty and consumers’ tendency to save money were behind the decline, especially in the first half of the year.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Treatment Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Treatment Products in India market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.