Air Treatment Products in India

PROSPECTS

Air conditioners are no longer seen as a luxury

The average temperature is on the rise in India, particularly during the summer. In 2018, there was an early onset of summer, and temperatures were reported to be 2 deg C to 3 deg C higher than normal temperatures.

New efficiency rating system for air conditioners boosts demand for inverter ACs

In 2016, the Bureau of Energy Efficiency (BEE) introduced a new star rating methodology called Indian Seasonal Energy Efficiency Ratio (ISEER) for air conditioners. This is an initiative to reduce carbon emissions and to ensure the availability of models with higher efficiency, leading to lower electricity bills.

Air purifiers witnesses high demand in North India

With high pollution levels in India, particularly in Delhi NCR, consumers are purchasing air purifiers to achieve better health and to keep the air quality safe in their homes. Air purifiers is an emerging category in India, which has seen rising demand due to growing consumer awareness and rising pollution.

COMPETITIVE LANDSCAPE

Voltas leads air conditioners in India

Voltas retained its leading position in air conditioners in 2018, despite the intense competition and aggressive pricing of competitors. With its strong brand name, wide range of models, large distribution reach and focus on inverter air conditioners, Voltas maintained its lead.

Companies in cooling fans lead overall air treatment products

Despite the strong growth seen by air conditioners in recent years, cooling fans continued to account for most volume sales in air treatment products in 2018. Therefore, the leading companies in cooling fans led overall air treatment products.

Air purifiers witnesses the launch of new models amidst fierce competition

Over the forecast period, air purifiers is projected to continue to see the strongest retail volume growth in air treatment products. Consumers are increasingly concerned about the nation’s poor air quality, and are also becoming more aware of the health issues related to poor air quality.

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