Air Treatment Products in France

PROSPECTS

Sales of cooling appliances subject to weather conditions

As seen with spectacular growth in 2015 and 2017, sales of cooling appliances are largely driven by weather factors. In the absence of extreme weather conditions, sales of air coolers and cooling fans declined sharply in 2016 and 2018.

Sales of air purifiers are taking off

Air purifiers is set to be the fastest growing category for years to come, with strong growth expected as people have become more aware of pollution and respiratory disorders.

User convenience is on the rise thanks to connected appliances

Innovation in air conditioning is a central component in this highly competitive category. To stand out from the competition, manufacturers are releasing devices that are increasingly simple and convenient to use thanks to new technologies.

COMPETITIVE LANDSCAPE

Groupe SEB is the top player within air treatment products

Groupe SEB, Newell Brands and Domair International were the top three branded players in air treatment products in 2018. Groupe SEB’s Rowenta led cooling ahead of Newell’s Bionaire, while the latter led air purifiers ahead of Rowenta.

Convergence between air treatment and medical devices

It was only over the review period that European brands positioned themselves within the niche area of air purifiers and offered the most-advanced technologies. Since 2012, Philips has switched its focus to its medical activities, seeing convergence between medical devices and consumer appliances.

Innovation and the arrival of new players will be catalysts for future growth

Teqoya’s Tip 4 Air Purifier is a car air ioniser functioning as an air purifier specifically dedicated to car interiors. This niche product addresses the issue of polluted air that car users are breathing in.

Files are delivered directly into your account within a few minutes of purchase.