Air Treatment Products in France

PROSPECTS

Air purifiers continues to see dynamic growth

Air purifiers is expected to continue recording a strong performance in France. While the category is still something of a niche, French consumers are becoming increasingly concerned about air quality, which is also becoming an increasing concern for the government as more and more people in France suffer from asthma and other allergies, especially in big cities.

Cooling appliances – heavily influenced by weather conditions – enjoy a good summer in 2019

Air conditioners continue to perform well due to high temperatures in summer 2019. While cooling fans can see big increases or declines depending on the weather in a particular year as they are the typical purchase made when temperatures increase suddenly, global warming and increasingly consistent high temperatures are seeing rising considerations of more long-term solutions such as air conditioners among consumers.

Connected appliances on the increase in air treatment products

Innovation is a central component in the highly competitive air conditioning category. To stand out from the competition, manufacturers are introducing devices that are increasingly simple and convenient to use thanks to new technologies.

COMPETITIVE LANDSCAPE

Newwell Brands, Groupe SEB and Domair International the leading air treatment product players

Newell Brands, Groupe SEB and Domair International were the top three branded players in air treatment products in 2019. Newell’s Bionaire followed by Groupe SEB’s Rowenta and then Domair were the leading cooling fan brands, which was also their positioning in overall cooling as well as air treatment products.

Private label strong in cooling fans, but with no presence in air conditioners

Private label has quite a strong presence in some categories, but is hardly present in others. For example, private label is very strong in cooling fans, as this is more like a spontaneous, short-term purchase and consumers therefore care less about quality and more about pricing.

Innovation and the arrival of new players will be catalysts for future growth

Teqoya’s Tip 4 Air Purifier is a car air ioniser functioning as an air purifier specifically dedicated to car interiors. This niche product addresses the issue of polluted air that car users are breathing in.

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