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Learn moreFeb 2019
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As seen with spectacular growth in 2015 and 2017, sales of cooling appliances are largely driven by weather factors. In the absence of extreme weather conditions, sales of air coolers and cooling fans declined sharply in 2016 and 2018.
Air purifiers is set to be the fastest growing category for years to come, with strong growth expected as people have become more aware of pollution and respiratory disorders.
Innovation in air conditioning is a central component in this highly competitive category. To stand out from the competition, manufacturers are releasing devices that are increasingly simple and convenient to use thanks to new technologies.
Groupe SEB, Newell Brands and Domair International were the top three branded players in air treatment products in 2018. Groupe SEB’s Rowenta led cooling ahead of Newell’s Bionaire, while the latter led air purifiers ahead of Rowenta.
It was only over the review period that European brands positioned themselves within the niche area of air purifiers and offered the most-advanced technologies. Since 2012, Philips has switched its focus to its medical activities, seeing convergence between medical devices and consumer appliances.
Teqoya’s Tip 4 Air Purifier is a car air ioniser functioning as an air purifier specifically dedicated to car interiors. This niche product addresses the issue of polluted air that car users are breathing in.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.